Exchange shoppers satisfied with service on-post

By Ruth Murray, Army and Air Force Exchange Service-Pacific RegionFebruary 24, 2012

SCHOFIELD BARRACKS, Hawaii -- At 116 years of age, the Army & Air Force Exchange Service may not have "moves like Jagger," but its shoppers are getting plenty of satisfaction, according to a recent American Customer Satisfaction Index, or ACSI, survey.

In the latest survey, the Exchange scored higher than ever before.

The ACSI was developed to provide information on satisfaction with the quality of products and services available to consumers.

Besides the ACSI, the Exchange relies on a Customer Service Index, or CSI, to provide localized, real-time snapshots of the job Exchange facilities are doing to improve the value of support provided to Soldiers and their families.

Here at Schofield Barracks, the Exchange's CSI score for 2011 increased by two points from the previous year.

"We're excited about the satisfaction level shown by Schofield Barracks Exchange shoppers," said the Exchange's Mike Whisler, Hawaii area manager. "We continue to maintain an intense focus on customer satisfaction in an effort to meet, or beat, shoppers' expectations.

The CSI survey, which addresses customer service, pricing, sales associate availability, merchandise assortment and many more key issues, is administered at 130 Exchange main stores around the world.

The next CSI survey will take place at Schofield Barracks in the spring.

"Feedback from military shoppers is an invaluable tool in our ongoing efforts to provide the best service possible," Whisler said.