As Army Community Services transforms to better serve Soldiers, Families and Civilians, its logo is also in the process of getting a makeover.
The change on the proposed logo from "Army Community Service" to "Army Community Services" intends to show that ACS provides much more than a single service. The new ACS logo also integrates key features of the Installation Management Command logo, because ACS functions under the Family and Morale, Welfare and Recreation Command. FMWRC is an integral part of IMCOM.
The new slogan "Where you need us - When you need us" on the bottom half of the logo emphasizes the decentralization of locations and the 24/7 service in conjunction with Army One Source and Military One Source, or AOS and MOS, respectively. The transformed ACS will make it easier for customers from all components of the Army Family, including active duty, National Guard and Reserve service members, to find the services that best fit their needs.
In addition, the lowercase "i" reflects the International Standards Organization symbol for information. The blue color and circular shape are ISO recommended sign standards.
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