Recruiting and Retention College students, Sgt. Celena McPeek, Sgt. Michael Vasquez, and Staff Sgt. Marqeis Wheelington, demonstrated how Soldiers use tactical vehicle radio and satellite communications in a social media video on Sept. 9, 2022 at Fort Knox, KY.
As Recruiting and Retention College students, the three noncommissioned officers needed to prove they knew how to develop strategies for social media platforms to generate leads.
McPeek reached out to the Special Troops Battalion, 1st Theater Sustainment Command’s motor sergeant, Sgt. 1st Class David Bevins, after her group decided to create an “Army car show” video for Instagram. From there, Bevins coordinated within the unit for a Humvee with the necessary radio gear installed and running for the future recruiters to showcase.
“It’s our mission to support Soldiers. Helping Soldiers is what we do as noncommissioned officers and when Sgt. McPeek reached out, we found a way to make it happen. That’s what Sustainers do,” said Bevins.
“Having the equipment on hand to show how we move and communicate in real time was crucial to our group as future Army recruiters. We could not have done this without the support of the 1st TSC.” Said McPeek.
Creating content for social media is not what most Soldiers imagine they will do when they join. It is a skill all recruiters need to know if they want to generate leads in today’s technology driven world.
“It’s more important than ever for NCOs and Soldiers to do what they can to inform the American people about what it is that we do and what we offer. We receive a lot of good training, and we have a responsibility as the Army’s ambassadors to share our stories in a way that will find those future.