CECOM’s BEYA participation a big hit

By Megan Clark, APG NewsMarch 30, 2022

AMC BEYA STEM booth.
U.S. Army Materiel Command booth at the 2022 BEYA STEM Global Competitiveness Conference and career fair. (Photo Credit: Screen grab) VIEW ORIGINAL

ABERDEEN PROVING GROUND, Md. - The U.S. Army Communications-Electronics Command participated in the 2022 BEYA STEM Global Competitiveness Conference and career fair, February 18 and 19, 2022. The career fair was held for a diverse pool of employees and promised on-the-spot job offers.

BEYA, Black Engineer of the Year Awards or Becoming Everything You Are, is an annual event providing job seekers with several days of learning, networking and celebrating excellence while showcasing career opportunities primarily in science, technology, engineering and mathematics fields. BEYA celebrates excellence every year. The conference provides government agencies and private industry access to an array of professionals.

Over the two-days of the career fair, the AMC conducted 575 interviews while collecting 2,287 resumes before and during the event. The U.S. Army Materiel Command boasted 298 open positions over its nine major subordinate commands. AMC and its MSCs will use the resumes collected during BEYA to hire for future vacancies.

As of March 28, AMC has extended 163 tentative job offers to participants of the conference.

Along with interviews, the career fair offered mentoring sessions with 29 mentors.

CECOM led the pre-conference recruiting and marketing efforts by implementing an expanded communications plan in the months leading up to the conference.

The marketing campaign for the career fair began in November 2021 with a Save the Date sent to more than 65 schools and organizations announcing AMC’s participation in the February event.

Along with creating and publishing social media content for students and young professionals, the campaign included developing feature articles and video interviews with previous BEYA hires and the AMC 2022 BEYA winners, and designing the virtual booth display. Hiring information was sent directly to universities in each major subordinate command’s local area.

Commanding General for CECOM, Maj. Gen. Rob Edmonson, says that BEYA connects skilled and innovative individuals with the careers they deserve. The conference attracts “diverse job applicants from a wide pool” of backgrounds.

By establishing a creative and dynamic presence at the BEYA conference, CECOM was able to better connect with the community, recruit top talent and strengthen the Army civilian workforce.

“CECOM and AMC are always looking to add outstanding talent to our exceptional workforce and BEYA continues to be a valuable asset,” said Edmonson. “Workforce diversity strengthens the Army and drives readiness and mission support.”

CECOM looks forward to continuing BEYA efforts and evaluating the effectiveness of this year’s communications campaign to prepare for the 2023 BEYA career fair.