SCHOFIELD BARRACKS, Hawaii - Army Hawaii Family Housing reinvented itself, Aug. 30.
It was re-named "Island Palm Communities" and debuted a new logo and brand elements.
The rebranding is part of a nationwide initiative taking place at military residential communities in the Actus Lend Lease portfolio, which is intended to create a family of Actus brands.
"Changing our name to Island Palm Communities and adopting a new logo and graphic brand elements will better reflect the quality homes, communities and services our partnership with the Army is providing to military families," said Claire Ridding-Johnston, AHFH project director.
A new advertising tag line, "The lifestyle you deserve, the place you belong," is associated with the rebranding.
With family-oriented neighborhoods, outstanding recreational amenities and activities, and services that most off-post communities cannot provide, the new branding will better articulate AHFH's commitment to a stable and secure environment. This environment offers families communities where they can build friendships with neighbors who have similar experiences and truly feel comfortable in their home.
"Repositioning AHFH also gives us an opportunity to look at how we communicate with our current and prospective residents, specifically through our website communication," Ridding-Johnston said.
"We conducted extensive research about a year ago, which included interviewing new and current residents, with the purpose of gaining a better understanding of their information needs and what processes and experiences they have, whether it was planning their move to Hawaii or as a current resident," Ridding-Johnston said.
The result is a new website developed and organized to make information more accessible. New web tools have been added that will make it easier for prospective and current residents to receive information and services.
Island Palm Communities launches new website, Facebook page
With the recent launch of a new name, logo and graphic brand elements, Island Palm Communities also went live with a new website.
"The new website was developed with a lot of input from both newly arrived residents and current residents," said Tom Adams, director, Property Management.
"They are two distinct audiences requiring very different information, so we divided our site into two sections - one for inbound Soldiers and families and one for current residents."
Inbound Soldiers can access valuable information and resources that will help make a family's move easier, including information about each installation and its amenities and services, schools, and the cost of living in Hawaii. All can be found in this section dedicated to families moving to the islands.
"A home search engine is one of the new features on our site," Adams said. "A Soldier can select his or her duty station, then input his or her rank and number of dependents.
"Search results will show which communities on each installation have homes that meet his or her profile, and the Soldier can get floor plans, photos and get in touch with a personal leasing consultant," Adams continued.
The website for current residentsmakes it easier for families to find information about news, activities and services.
Individual community pages dis-play communitywide news, as well as information specific to a community.
Another feature is an online form submission tool that will make it easier for residents to do things such as register pets or vehicles, request the installation of a satellite dish or notify their community of a change.
While signatures and approvals are still required for several requests, the feature can save residents a trip to their community center.
"We want our services and staff to be accessible and convenient, and the information and tools on our website will help," Adams said.
Visit <a href="http://www.islandpalmcommunities.com">www.islandpalmcommunities.com</a>. To learn about special events and other information, search <a href="http://www.facebook.com">Facebook</a> for "Island Palm Communities."
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