ABOUT AEMO

The Army Enterprise Marketing Office (AEMO) is the corporate marketing office for the United States Army. Located in the heart of Chicago, AEMO is responsible for developing, executing and analyzing national level marketing campaigns in support of the Army's recruiting mission. We conduct expansive market research to continuously optimize marketing programs through testing, measurement, and analysis. Gathering data across all touch points allows us to precisely attract the right talent for every role. We use market and accessions analysis to develop best-value strategies and tactics to inform the American people and motivate men and women to join all three components of the U.S. Army. We are taking Army marketing from the industrial age into the information age and beyond by modernizing the prospect’s journey and delivering the Soldiers and Leaders of tomorrow.

OUR VISION AND MISSION:

VISION: Making the Army the most irresistible full-time or part-time life choice for our nation’s youth. MISSION: To engage precisely the right talent for the U.S. Army by executing best-in-class marketing and advertising programs. Achieving the recruiting mission is our #1 priority. We identify, nurture, and deliver prioritized leads to our accession partners. We are a trusting, collaborative, and agile team and our insights are derived from data.

LEADERSHIP

  • Maj. Gen. Alex Fink Chief of Army Enterprise Marketing Maj. Gen. Alex Fink
    Bio
  • Command Sgt. Maj. Faith Alexander AEMO Command Sgt. Maj. Command Sgt. Maj. Faith Alexander
  • Ignatios Mavridis Deputy Chief Marketing Officer Ignatios Mavridis

STAND-TO!

https://www.army.mil/standto/archive/2021/01/12/ https://www.army.mil/standto/archive/2019/11/15/

Our Stakeholders

There are a number of stakeholders and partners needed in order to showcase the Army as the most irresistible full-time or part-time life choice for our nation’s youth. Assistant Secretary of the Army - Manpower and Reserve Affairs U.S. Army Training and Doctrine Command U.S. Army Recruiting Command U.S. Army Cadet Command Army National Guard U.S. Army Reserve Command Army Public Affairs U.S. Army Special Operations Command U.S. Military Academy West Point

GoArmy

We manage GoArmy.com, the Army’s marketing website showcasing the diverse career opportunities the Army offers, as well as all GoArmy social media channels which show life in the Army from a Soldier’s perspective. https://www.goarmy.com/ https://www.instagram.com/goarmy/ https://www.facebook.com/goarmy/ https://story.snapchat.com/u/goarmy https://twitter.com/GoArmy

Army Brand Guidelines

The Enterprise Army Brand is a strategic brand marketing initiative designed to assist the Army in developing a unified approach to all communications and messaging. The Enterprise Army Brand is intended to align and unify strategy and communication across organizations within the Army, to form one consistent and comprehensive Army Brand. It is designed to help all Army stakeholders and the American public better understand and value the Army institution, so they will be more willing to support, recommend, or consider joining either as a Soldier or Army Civilian. A few key factors prompted this important initiative: Desire to differentiate the Army from other military branches and increase first choice preference. Mixed Messages: Many “individual logos and brand” approaches were in use throughout the Army organization yielding both confusion and inefficiency. An Enterprise Brand and Enterprise Brand Strategy creates a single, universal, brand positioning that clearly and succinctly identifies what the Army stands for, while allowing tailored and strategically linked messaging to address specific audience and constituent requirements. The components of an Enterprise Brand include a Brand Hierarchy, a Brand Positioning Statement, Value Propositions, and Messaging Platform. The end result is a comprehensive Enterprise Brand structure and strategy, efficiencies across the Army as related to communication, and a reinforcement of efforts toward maintaining the All-Volunteer Force.

Brand Guidelines Download

The U.S. Army Guidelines are a usable “step-by-step” guide to demonstrate how the visual elements are to be used in creating compelling communications in their look, feel and structures. The guidelines give clear direction while allowing the flexibility to be creative. Google Drive (Please Click the Link Below) Brand Guidelines Box (Please Click the Link Below) Brand Guidelines

ARMY Fonts Download

Headlines should always be set in uppercase U.S. Army Bold. Body copy should be set in U.S. Army Regular, upper and lowercase. Use of the italic and condensed U.S. Army face is NOT permitted, nor is substituting or combining it with any other font. Layouts should always be clean and evenly balanced, avoiding heavy blocks of text or busy and illegible combinations of text and imagery. Titles and body copy should be left aligned at all times and never centered or fully justified. PLEASE NOTE: All copy should follow the “AP style” in all instances. When using words like “chaplain”, “families”, “cadets”, “commissioned officer” or “officer”, please note that these no longer use initial caps and the only word that uses initial caps is “Soldier(s).” Google Drive (Please Click the Links Below) US Army Bold US Army Light US Army Regular Box (Please Click the Links Below) US Army Bold US Army Light US Army Regular

Army Logo Assets Download

There are two formats of the U.S. Army logo: 3D Patch version: Should be used wherever possible when logo size is over 1 inch (except in digital). 2D Vector version: Should be used on all digital and when logo size is under 1 inch. Note: The U.S. Army logo may not be dismantled or embellished in any way. The U.S. Army logo must always be portrayed in its entirety. Google Drive (Please Click the Link Below) Army Logo - 3D Patch Version (.EPS File) Army Logo - 3D Vector Version ( Yellow Trademark .PNG File) Army Logo - 3D Vector Version ( Black Trademark .PNG File) --------------------------------- Army Logo - 2D Vector Version (.EPS File) Army Logo - 2D Vector Version (Yellow Trademark .PNG File) Army Logo - 2D Vector Version (Black Trademark .PNG File) --------------------------------- Additional Logo Assets - Alternate Filetypes Box (Please Click the Link Below) Army Logo - 3D Patch Version (.EPS File) Army Logo - 3D Vector Version (Yellow Trademark .PNG File) Army Logo - 3D Vector Version ( Black Trademark .PNG File) --------------------------------- Army Logo - 2D Vector Version (.EPS File) Army Logo - 2D Vector Version (Yellow Trademark .PNG File) Army Logo - 2D Vector Version (Black Trademark .PNG File) --------------------------------- Additional Logo Assets - Alternate Filetypes

National Guard Logo Asset Download

Please select a link below to download the National Guard and region specific logos. Google Drive (Please Click the Link Below) National Guard Logo - RGB (.AI File) National Guard Logo - CMYK (.AI File) National Guard Logo - (.PNG File) --------------------------------- Region Specific Logos - (Zip Files) Box (Please Click the Link Below) National Guard Logo - RGB (.AI File) National Guard Logo - CMYK (.AI File) National Guard Logo - (.PNG File) --------------------------------- Region Specific Logos - (Zip Files)

Creative Templates

Below are links to creative templates to help get you started. Google Drive (Please Click the Link Below) Active Army Templates Army National Guard Templates Army Civilian Service Templates Army Reserve Templates Box (Please Click the Link Below) Active Army Templates Army National Guard Templates Army Civilian Service Templates Army Reserve Templates

Brand Image Library

Photos from https://www.usarmybrandportal.com are no longer available to use due to licensing expirations. Use the link below to gain access to thousands of images stored on our image library. Please remember to choose photos that are up to date with current uniforms. DVIDS Images (Please Click the Link Below) DVIDS

Contact Support

If you have any trouble accessing the files, please contact Mr. Alex Faulkner at alex.m.faulkner2.civ@army.mil with "BRAND PORTAL SUPPORT" as the subject line.