The Army Enterprise Marketing Office (AEMO) is the corporate marketing office for the United States Army. Located in the heart of Chicago, AEMO is responsible for developing, executing and analyzing national level marketing campaigns in support of the Army's recruiting mission. We conduct expansive market research to continuously optimize marketing programs through testing, measurement, and analysis. Gathering data across all touch points allows us to precisely attract the right talent for every role. We use market and accessions analysis to develop best-value strategies and tactics to inform the American people and motivate men and women to join all three components of the U.S. Army. We are taking Army marketing from the industrial age into the information age and beyond by modernizing the prospect’s journey and delivering the Soldiers and Leaders of tomorrow.


VISION: Making the Army the most irresistible full-time or part-time life choice for our nation’s youth. MISSION: To engage precisely the right talent for the U.S. Army by executing best-in-class marketing and advertising programs. Achieving the recruiting mission is our #1 priority. We identify, nurture, and deliver prioritized leads to our accession partners. We are a trusting, collaborative, and agile team and our insights are derived from data.


  • Maj. Gen. Alex Fink Chief of Army Enterprise Marketing Maj. Gen. Alex Fink
  • Command Sgt. Maj. Charles K. Masters II AEMO Command Sgt. Maj. Command Sgt. Maj. Charles K. Masters II
  • Ignatios Mavridis Deputy Chief Marketing Officer Ignatios Mavridis

Our Stakeholders

There are a number of key stakeholders and partners needed in order to showcase the Army as the most irresistible full-time or part-time life choice for our nation’s youth. These are our stakeholders: Army Public Affairs Army National Guard Assistant Secretary of the Army - Manpower and Reserve Affairs U.S. Army Cadet Command U.S. Army Recruiting Command U.S. Army Reserve Command U.S. Army Training and Doctrine Command U.S. Army Special Operations Command U.S. Military Academy West Point


We manage GoArmy.com, the Army’s marketing website showcasing the diverse career opportunities the Army offers, as well as all GoArmy social media channels which show life in the Army from a Soldier’s perspective. https://www.goarmy.com/ https://www.instagram.com/goarmy/ https://www.facebook.com/goarmy/ https://story.snapchat.com/u/goarmy https://twitter.com/GoArmy