Verbal Identity – Conveys the major themes, benefits, and facts to communicate new values at the enterprise level across all audiences. Includes 3-4 unified topline messages, sample proof points and annotated examples using two messaging pillars.
Lifestyle Merchandise Inspiration - Strategic framework and visual approach to applying the brand to innovative merchandise. Used to ideate on creative and effective branded merch solutions across all stages in the prospect's journey; from contract and beyond.
Social Media Design Inspiration - Design inspiration for social media. Intended to inspire flexibility, variety and creative innovation; while aligning with core Visual Identity spirit and tone.
Data Visualization - A documented approach to data visualization. Includes charts, graphics and illustrations for reporting and expressive data visualization. Designed for flexibility and visual consistency.
Motion Toolkit - A documented approach to motion. Used to create engaging communications. Includes motion principles, logo animation, mnemonic, title card, lower third, logo interstitial swipe, segment bumpers, and graphic icons.
Iconography - Army iconography reflects the purpose-built mission-first character of the organization. Its design meshes with the brand's clean, ruled lines to create a versatile, telegraphic, and durable visual vocabulary.
Guidance and assets are available in the OCPA PA Portal (CAC enabled).
For assistance with access to the assets, please contact Mr. Alex Faulkner at firstname.lastname@example.org for approval.