ABOUT AEMO
The Army Enterprise Marketing Office (AEMO) is the corporate marketing office for the United States Army. Located in the heart of Chicago, AEMO is responsible for developing, executing and analyzing national level marketing campaigns in support of the Army's recruiting mission.
We conduct expansive market research to continuously optimize marketing programs through testing, measurement, and analysis. Gathering data across all touch points allows us to precisely attract the right talent for every role. We use market and accessions analysis to develop best-value strategies and tactics to inform the American people and motivate men and women to join all three components of the U.S. Army.
We are taking Army marketing from the industrial age into the information age and beyond by modernizing the prospect’s journey and delivering the Soldiers and Leaders of tomorrow.
OUR VISION AND MISSION:
VISION:
Making the Army the most irresistible full-time or part-time life choice for our nation’s youth.
MISSION:
To engage precisely the right talent for the U.S. Army by executing best-in-class marketing and advertising programs. Achieving the recruiting mission is our #1 priority. We identify, nurture, and deliver prioritized leads to our accession partners. We are a trusting, collaborative, and agile team and our insights are derived from data.
Chief of Army Enterprise Marketing
Maj. Gen. Alex Fink
