(Photo Credit: Rush, Stephanie A Ms. CIV USA) VIEW ORIGINAL

DALLAS – The Army & Air Force Exchange Service’s annual holiday Toy Book is giving military shoppers a sneak peek at the season’s hottest toys at military-exclusive pricing, always tax-free.

The Toy Book highlights trending toys and games for children of all ages including:

  • Baby Alive Princess Ellie Grows Up (Promotion $53.55, Regular $66.95)
  • FurReal Cinnamon My Styling Pony (Promotion $71.95, Regular $89.95)
  • My Little Pony Musical Mane Melody (Promotion $35.95, Regular $44.95)
  • PJ Masks Charge and Roar Power Cat (Promotion $58.35, Regular $72.95)
  • Peppa Pig All Around Peppa’s Town Playset (Promotion $53.55, Regular $66.95)

To browse the expanded Toy Book, visit WeeklyAd.ShopMyExchange.com/view/605916283/.

The Exchange is kicking off the book’s launch with the annual Toy Book sweepstakes, beginning Oct. 28. Authorized military shoppers ages 18 and older can visit ShopMyExchange.com/sweepstakes through Nov. 23 to enter for a chance to win one of 70 toys and games for children.

“The Toy Book gives military children a wide variety of fun games and toys to add to their wish lists each year,” said Chief Master Sgt. Kevin Osby, Exchange senior enlisted advisor. “With the sweepstakes, the Exchange is overjoyed to give America’s youngest heroes another chance to win one of the hottest toys of the season just in time for the holidays.”

Shoppers can also get an early start on holiday shopping at any budget with fee-free layaway in stores. MILITARY STAR® cardholders shopping the expanded Toy Book in-store or at ShopMyExchange.com/TOYS can also receive a $10 Exchange gift card with every $50 toy purchase made with their MILITARY STAR card. Some exclusions apply.

Toy Book prices are valid from Oct. 28 through Nov. 23.

In Hawaii, authorized patrons have four Exchanges they can shop at:

  • Hickam
  • Marine Corps Base Hawaii Kaneohe
  • Navy Exchange
  • Schofield Barracks


Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 54th-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $3.4 billion in earnings for critical military Quality-of-Life programs.

To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.