By Armed Services Blood ProgramMay 26, 2010
Falls Church, Va., May 26, 2010 Aca,!"- The Armed Services Blood Program (ASBP) won Best Ad Campaign 2009 for the second year in a row from the Association of Donor Recruitment Professionals (ADRP) in their Aca,!A"Tools of the Trade,Aca,!A? award category. The award was received for the military blood programAca,!a,,cs "Power of Blood" campaign.
Army Col. Francisco Rentas, director of the Armed Services Blood Program Office, says, Aca,!A"I am extremely proud of our creative team for their innovative approach to spreading the word about the importance of blood donation. It is an honor for the military blood program to be recognized by our donor recruitment peers to win this prestigious award for the second year in a row.Aca,!A?
The campaignAca,!a,,cs hard hitting message, Aca,!A"The Power of Blood Belongs to You!Aca,!A? puts the need for regular blood donations squarely in the hands of the donor and illustrates the very real power that blood donation has to save lives. The campaign was introduced in the Fall of 2009 on 19 military bases worldwide where military blood donor centers are located, and aired throughout the holiday season; a period when blood collection is historically low. Various media were used to spread the message such as movie theater trailers, large-scale banners, digital screen displays, and TV commercials.
Last year, the ASBP was also awarded Best Ad Campaign 2008 for the "What Makes You Think It's Not About You'" campaign featuring donors, volunteers, and blood recipients, with the message that regardless of your affiliation with the ASBP, you too can save lives.
The award was announced at the recent annual donor recruiterAca,!a,,cs conference in Seattle, Wash., where donor recruitment professionals come together to share ideas and best practices in donor recruitment. This year, for the first time, blood donor recruitment professionals from around the world attending the conference voted for the Best Ad Campaign category.
To learn more about the Armed Services Blood Program, please visit http://militaryblood.dod.mil/.
To learn more about the Association of Donor Recruitment Professionals (ADRP), visit http://www.adrp.org/.