Army opens new recruiting station in Santa Barbara area

By Kevin BellAugust 27, 2025

Cutting the ribbon
1 / 4 Show Caption + Hide Caption – Goleta Army Recruiting Station Commander Sgt. 1st Class Teresa Rodriguez cuts the ribbon at the newest Army Recruiting Station in California during a ceremony in Goleta, Calif. August 21, 2025. (Photo Credit: Kevin P Bell) VIEW ORIGINAL
A few words from the commander
2 / 4 Show Caption + Hide Caption – Gold Coast Army Recruiting Company commander Cpt. Deshawn Johnson speaks at the grand opening of the Goleta Army recruiting Station in Goleta, Calif. Aug 21, 2025. (Photo Credit: Kevin P Bell) VIEW ORIGINAL
Welcome to the community
3 / 4 Show Caption + Hide Caption – Mrs. Mary Lynn Harms-Romo, Director of Communications for the Santa Barbara Chamber of Commerce speaks during the grand opening ceremony of the Goleta Army Recruiting Station in Goleta, Calif. Aug 21, 2025. (Photo Credit: Kevin P Bell) VIEW ORIGINAL
The Goleta Army Recruiting Station
4 / 4 Show Caption + Hide Caption – The Goleta Army Recruiting Station in Goleta, Calif (Photo Credit: Kevin P Bell) VIEW ORIGINAL

Residents of California’s Central Coast, specifically in the Santa Barbara area, will now find it easier to join the Army thanks to the opening of a new recruiting station in Goleta, Calif.

Members of the Santa Barbara Chamber of Commerce, veterans groups and Central California Army Recruiting Battalion leaders cut the ribbon at a new Army recruiting station in Goleta, just north of Santa Barbara, during a ceremony Aug 21.

While the Army has a presence in the area, recruiters must come from Lompoc, 40 minutes to the North, to speak with those thinking about joining the Army.

“Opening an Army Recruiting Station in Goleta holds significant importance for the community on multiple levels. The presence of the Army fosters strong partnerships with local schools, youth programs, and public services, creating opportunities for mentorship, leadership development, and educational outreach,” says Gold Coast Army Recruiting Company Commander Cpt. Deshawn Johnson. Goleta falls under the Gold Coast Recruiting Company area of responsibility.

Along with acting as a resource and support hub for area veterans Johnson says the recruiting station will also contribute to the local economy.

“Recruiting stations contribute to local growth with Army Reserve jobs and college scholarships and also increase foot traffic for nearby businesses, encouraging community investment,” Johnson added.

Plans to open a station in Goleta have been in the works for over five years.

“It’s a very unique place. Goleta and Santa Barbara really do have a different culture than other towns and cities even just 20 minutes away. People here are willing to serve and this new station will make it easier to join,” says Central California Army Recruiting Battalion Operations Sergeant Major Kelli Ernst.

Ernst was the Gold Coast Recruiting Company First Sergeant several years ago.

“This is a super tight nit community and having our recruiters here all the time, living here and becoming a part of the community is going to lead to Army enlistments,” added Ernst.

The Goleta Army Recruiting Station has three full-time recruiters providing career opportunities for those looking to serve their nation.

If you are interested in finding out if a career in the Army or Army Reserve is right for you, stop by a local recruiting station or visit go army.com.