The power of information technology
May 13, 2010
- We live in a world of technology.
- Facebook allows us to link to messages.
DETROIT ARSENAL, Mich. -- Constant communication and continuous feedback are two of the goals for information technology communication in the Army today. Having the ability to immediately disciminate information, get feedback and respond to questions are key to meeting the needs of our Soldiers, Families and Civilians.
We live in a world of technology. To reach out we must be relevant and use technology to our advantage. We started using Facebook about two months ago as a means to get information out to our customers base. Facebook allows us to link to the messages from the Installation Management Command's Commanding General, Lt. Gen. Rick Lynch; IMCOM headquarters; Family, Morale, Welfare and Recreation and other important organizations who help us support our customers. Our customers get information about new IMCOM processes and programming at almost the same time we do thanks to our Facebook page. It is also an avenue for customers to contact us with concerns which I or a subject matter expert answer directly to the page allowing all customers to see the issue and answer.
We posted the IMCOM Campaign Plan to the main garrison television network which airs throughout all buildings on the installation. Our garrison website posts more official information used to conduct business, while our Family, Morale, Welfare and Recreation website promotes family events, Child, Youth and School Services programs and recreational opportunities. Of course there is the old standby, email, which we use twice a week to advertise upcoming events, construction impacts and general information. We also use email to connect directly with Soldiers, the spouse club, family readiness groups, specialized recreation groups and others to get the word to them about events specific to their group or organization.
We are very proud of the fact that during the past year we had the opportunity to connect two families with their service member either deployed or stationed outside Michigan. These Families were able to attend promotion ceremonies through Video Teleconference without incurring travel costs or putting sick family members at risk.
The Detroit Arsenal team understands the importance of staying ahead of or at least keeping pace with the Army's new generation and their form of information sharing. As the Detroit Arsenal garrison manager, I and the garrison team leverage technology and social media to communicate to Soldiers, Families and the workforce in supporting mission readiness and Soldier, Civilian and Family well-being.