• Sgt. 1st Class Marlon Green, 'Drill Sergeant Exhibitor Program' (DSEP), Accessions Support Brigade (ASB), Fort Knox, KY, counts push-ups for one of the many thousands of eager participants at the Army Physical Fitness area during the 2010 Chicago Auto Show.  Green, A Co., 1/13th Infantry Regiment, Fort Jackson, SC is on a six-month tour with the DSEP.  The members of the team tour the country promoting physical fitness and good nutrition, as well as substitute teaching for high school gym classes.

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    Sgt. 1st Class Marlon Green, 'Drill Sergeant Exhibitor Program' (DSEP), Accessions Support Brigade (ASB), Fort Knox, KY, counts push-ups for one of the many thousands of eager participants at the Army Physical Fitness area during the 2010 Chicago Auto...

  • Soldiers from the Chicago Recruiting Battalion, Downers Grove Recruiting Company, present the nation's colors, while Gold-Star family member Joe Cantafio of the '101st Rock Division Band' sings the National Anthem at the 2010 Chicago Auto Show Opening Ceremony and Ribbon Cutting.  Pictured from left to right are: Staff Sgt. Joseph Beard, Staff Sgt. Shaun Kackert, Staff Sgt. Michael Kasper and Staff Sgt. Roy Painter.

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    Soldiers from the Chicago Recruiting Battalion, Downers Grove Recruiting Company, present the nation's colors, while Gold-Star family member Joe Cantafio of the '101st Rock Division Band' sings the National Anthem at the 2010 Chicago Auto Show Opening...

  • Staff Sgt. Breanne Frye, 2/330th IN, OSUT, Rockford, IL, United States Army Reserve, counts push-ups for one of the many thousands of eager participants at the Army Physical Fitness area during the 2010 Chicago Auto Show.  Frye, a substitute teacher, drills with the 3/334th Drill Sergeant Unit in Milwaukee, WI.

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    Staff Sgt. Breanne Frye, 2/330th IN, OSUT, Rockford, IL, United States Army Reserve, counts push-ups for one of the many thousands of eager participants at the Army Physical Fitness area during the 2010 Chicago Auto Show. Frye, a substitute teacher...

  • Drill Sergeants, Staff Sgt. Victor Maldanado, B Co., 1/317th Infantry Regiment, Fort Monroe, VA; Staff Sgt. Marlon Green, A Co., 1/13th Infantry Regiment, Fort Jackson, SC and Sgt. 1st Class Miguel Medina Jr., C Co., 2/58th Infantry Regiment, Fort Benning, GA, demonstrate basic training with Future Soldiers in front of thousands of on lookers at the 2010 Chicago Auto Show.

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    Drill Sergeants, Staff Sgt. Victor Maldanado, B Co., 1/317th Infantry Regiment, Fort Monroe, VA; Staff Sgt. Marlon Green, A Co., 1/13th Infantry Regiment, Fort Jackson, SC and Sgt. 1st Class Miguel Medina Jr., C Co., 2/58th Infantry Regiment, Fort...

  • Capt. Nancy Cech, Chicago Recruiting Battalion, Downers Grove Recruiting Company, administers the Oath of Enlistment to future Soldiers on the opening day of the 2010 Chicago Auto Show in the U.S. Army Exhibit area.

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    Capt. Nancy Cech, Chicago Recruiting Battalion, Downers Grove Recruiting Company, administers the Oath of Enlistment to future Soldiers on the opening day of the 2010 Chicago Auto Show in the U.S. Army Exhibit area.

  • Some of the two million spectators take in the Army-Branded Harley Davidson, while others waited in long lines to climb aboard the Mine Resistant Ambush Protected (MRAP), combat vehicle displayed in the Army exhibit at the 2010 Chicago Auto Show.

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    Some of the two million spectators take in the Army-Branded Harley Davidson, while others waited in long lines to climb aboard the Mine Resistant Ambush Protected (MRAP), combat vehicle displayed in the Army exhibit at the 2010 Chicago Auto Show.

  • Eager participants at the Army exhibit for the 2010 Chicago Auto Show, try out the newly unveiled "Army - Race for Strength," Video Game where they test their skills by navigating through a convoy of Mine Resistant Ambush Protected and Stryker vehicles.

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    Eager participants at the Army exhibit for the 2010 Chicago Auto Show, try out the newly unveiled "Army - Race for Strength," Video Game where they test their skills by navigating through a convoy of Mine Resistant Ambush Protected and Stryker vehicles.

  • The Army Defender Simulator houses a HUMVEE and various Weapons Systems to give participants a chance to rehearse a combat mission through villages with the goal of getting to a safe zone; all through a 360 Degree controller.  The truck was part of the Army exhibit at the 2010 Chicago Auto Show, the largest in the nation.

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    The Army Defender Simulator houses a HUMVEE and various Weapons Systems to give participants a chance to rehearse a combat mission through villages with the goal of getting to a safe zone; all through a 360 Degree controller. The truck was part of the...

  • Steve Ellison, 19, a Pipe Welder in Channahon, IL and Angel Smith, 19, a student at Marine Valley Community College, react to their test drive in the Apache Helicopter Simulator, at the Army Exhibit during the 2010 Chicago Auto Show. "The screen moves with you and it feels like you are really flying," expressed Smith.  Ellison chimed in with an exuberant "It was so real because we went upside down.  I want one in my house! I wish this was real."

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    Steve Ellison, 19, a Pipe Welder in Channahon, IL and Angel Smith, 19, a student at Marine Valley Community College, react to their test drive in the Apache Helicopter Simulator, at the Army Exhibit during the 2010 Chicago Auto Show. "The screen moves...

  • Musician, Joe Cantafio, Barrington, IL, '101st Rock Division Band,' entertains some of the tens of thousands of spectators to the Army Exhibit at the 2010 Chicago Auto Show.  Cantafio performed 18 shows to help attract the crowd during the largest auto show in North America that ran from February 12th thru the 21st.  Cantafio was at the show to support the United States Army Chicago Recruiting Battalion that placed an abundance of Army assets in the show.

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    Musician, Joe Cantafio, Barrington, IL, '101st Rock Division Band,' entertains some of the tens of thousands of spectators to the Army Exhibit at the 2010 Chicago Auto Show. Cantafio performed 18 shows to help attract the crowd during the largest auto...

  • A look at the many enthusiastic spectators excited to participate in the Army Racing Challenge with miniature Army racing cars, at the 2010 Chicago Auto Show.

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    A look at the many enthusiastic spectators excited to participate in the Army Racing Challenge with miniature Army racing cars, at the 2010 Chicago Auto Show.

  • Staff Sgt. Victor Maldanado, B Co., 1/317th Infantry Regiment, Fort Monroe, VA talks to a spectator after participating in the 2010 Chicago Auto Show Drill Sergeant Physical Fitness Area.

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    Staff Sgt. Victor Maldanado, B Co., 1/317th Infantry Regiment, Fort Monroe, VA talks to a spectator after participating in the 2010 Chicago Auto Show Drill Sergeant Physical Fitness Area.

  • Capt. Richard Poirier, Chicago Recruiting Battalion, Libertyville Recruiting Company, enlists future Soldiers in front of thousands of spectators at the Army exhibit during the 10-day 2010 Chicago Auto Show, held at the McCormick Place Convention Center.

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    Capt. Richard Poirier, Chicago Recruiting Battalion, Libertyville Recruiting Company, enlists future Soldiers in front of thousands of spectators at the Army exhibit during the 10-day 2010 Chicago Auto Show, held at the McCormick Place Convention...

  • Attendees of the 2010 Chicago Auto Show view the Army's exhibit that featured a Mine Resistant Ambush Protected All-Terrain Vehicle (MATV), an Apache Helicopter Simulator, a Drill Sergeant Physical Fitness Demonstration Team, a field-mobile hospital, the Army's NHRA Dragster and performances by Mr. Joe Cantafio, 101st Division Rock Band.

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    Attendees of the 2010 Chicago Auto Show view the Army's exhibit that featured a Mine Resistant Ambush Protected All-Terrain Vehicle (MATV), an Apache Helicopter Simulator, a Drill Sergeant Physical Fitness Demonstration Team, a field-mobile hospital...

The 2010 Chicago Auto Show attracting over two million spectators and covering 1.5 million square feet is the largest auto show in the nation, and the United States Army exhibit was one of the main attractions.

The Chicago Recruiting Battalion hosted a multitude of Army assets throughout the 10-day Auto Show at the McCormick Place Convention Center February 12-21. The never-ending lines to participate in either the interactive displays or talk with Soldiers were a constant from the first day to the last. Some of the Soldiers that assisted the Chicago Recruiting Battalion with the massive crowds at the show, were Drill Sergeants from the 'Drill Sergeant Exhibitor Program' (DSEP), Accessions Support Brigade, Fort Knox, KY; Drill Sergeants from Fort Monroe VA, Fort Benning, GA and Fort Jackson, SC and a local USAR Drill Sergeant Unit, Rockford, IL; Medical personnel from Fort Knox and Soldiers from the surrounding Chicago Recruiting Companies. All were present to share their personal Soldier experiences and assist the tens of thousands of enthusiastic visitors wanting to catch a glimpse of the many Army assets.

The Army exhibit featured: The Army-Branded Harley Davidson Motorcycle in ACU print; The massive Mine Resistant Ambush Protected Vehicle (MRAP); a Mine Resistant Ambush Protected All-Terrain Vehicle (MATV); The Defender Simulator Semi-Truck where Soldiers can rehearse combat missions; A Video Game Tent; The Remote-Control Racing Challenge with miniature Army race cars; The Army Orange County Chopper; A Surgical Medical Tent used in a Combat Zone; The NHRA Dragster; The Apache Simulator; The ever-popular Dog-Tag Machine; An Interview Booth and a 'Point of Sale' Electronic Lead Generation System, that was used to pre-qualify candidates for enlistment and track leads and Centers of Influence (COIs).

Chicago Recruiting Battalion Commander, Lt Col. Ed Box, notes that the success of the Auto Show for the Army was a true team effort with outstanding support from the United States Army Accessions Command (USAAC), Accessions Support Brigade (ASB), Fort Knox, KY, Lt. Col Dave Stewart, Battalion Commander, Mission Support Battalion; Army Medical Battalion (AMEDD), Lt. Col Ron Walker, Battalion Commander; Professors of Military Science (PMS) from area universities, including Lt. Col. Jeff Collins, University of Chicago (UIC); and many local United States Army Reserve (USAR) partners as well. "Each and every one of our partners played a huge part in the total success of the 2010 Chicago Auto Show for the United States Army and we could not have done it with out their great teamwork," said Box.

The collaboration proved to be quite a success for the Chicago Recruiting Battalion, as they collected greater than 15 Thousand Leads, conducted over a hundred interviews inside the Point of Sale Booth and participated in a large number of media engagements. Of the two million spectators to the CAS, almost 15,000 people asked for more information regarding opportunities for service in the Army. Box concluded with, "The participation in the Chicago Auto Show helped us expand our market and attract a large number of COIs, that will be a part of our Grass Roots Advisory Board. We now have well over 700 members due to the success of this year's show."

Helping to attract the crowds was Gold-Star Family Member and Musician, Joe Cantafio of the '101st Rock Division Band.' Cantafio, a member of the Chicago Recruiting Battalion's Grass Roots Advisory Board, performed three shows a day for six days of the CAS. Cantafio's superb display of talent was a huge success in helping the Army create additional awareness and support. Joining Cantafio in some of the performances were 'Miss Illinois,' Erin O'Conner and Jonathan Brant, formerly the Bass Player from the rock band 'Cheap Trick.' "Once again, Chrysler and GM could take a lesson from the United States Army on how to attract enthusiastic Chicagoans to their displays. The Army assets outshined any other exhibit at the Chicago Auto Show," stated the passionate Cantafio.

U. S. Army Public Affairs-Midwest Director, Lt. Col. Scott R. Bleichwehl added that the Chicago Auto Show offered an excellent opportunity to showcase Soldiers, equipment and the many opportunities for service the Army provides.

Page last updated Tue March 2nd, 2010 at 17:49