CAMP HUMPHREYS -- The U.S. Army Garrison Humphreys Public Affairs Office is again offering a Social Media Workshop, Dec. 3-4, in the Humphreys Community Fitness Center (Conference rooms A, B & C).
This two-day training opportunity focuses on the unique challenges faced by communicators in the realm of social media.
During the workshop, presenters will showcase what others in the fields of public affairs and marketing are doing to engage their key audiences and provide actionable takeaways to help participants leverage the latest in social media communications techniques and technologies.
"We are very happy to be able to offer this state-of-the-art training opportunity," said Edward N. Johnson, the Humphreys Garrison public affairs officer. "Social media will continue to shape and support the way we communicate and offering this workshop is a way to learn not only what others are doing, but how we can continue to evolve as communicators."
Attendance is open to all Department of Defense public affairs, marketing and communications professionals. Soldiers and civilians, who use social media as part of their official or community volunteer duties, are also encouraged to attend this free educational opportunity.
To register for the workshop, contact Steven Hoover at steve.hoover@us.army.mil or call DSN 754-6132. The registration deadline is Nov. 28.
Schedule of Events:
DAY 1
0830-0845 Opening Remarks (CR-A)
0845-0945 Keynote Address: The Changing Face of Social Media Communications (CR-A)
1000-1130 Social Media as a Crisis Communications Force Multiplier (CR-A)
1230-1330 Breakout #1: Social Media Fundamentals for Family Readiness Group Communicators CR-B)
1230-1330 Breakout #2: Social Media Hospitality & Marketing - Beyond the Front Desk (CR-C)
1345-1445 Relationships Matter: Developing a Social Media Plan Optimized for Engagement (CR-A)
1500-1600 Breakout #3: Overcoming the Language Barrier with a Multilingual Social Media Strategy (CR-B)
1500-1600 Breakout #4: By the Numbers: An Overview of Social Media Analytics (CR-A)
1615-1700 The Way Ahead: Positioning Your Social Media Plans for Future Success (CR-A)
DAY 2
0830-0845 Opening Remarks
0845-1130 Breakout #5: Basic Video Editing and Photography for Social Media (CR-B)
0845-1130 Breakout #6: Automating for Success - Making the Most of Social Media Automation Tools (CR-A)
1230-1430 Optimizing Social Media in Support of the Command Information Distribution Process (CR-A)
1445-1515 Closing Remarks & Certificate of Training Presentations (CR-A)
Social Sharing