Friday, May 17, 2019
What is it?
In Our Boots is the U.S. Army’s new recruitment marketing effort for prospective recruits. This is an immersive virtual reality experience to inspire and inform brave young men and women when it comes to considering a future in the U.S. Army. By engaging with In Our Boots, the young Americans will experience, what it is like to be an Army Soldier on a mission with their team.
What are the current and past efforts of the Army?
In Our Boots is the U.S. Army’s new recruitment marketing effort for prospective recruits. This is an immersive virtual reality experience to inspire and inform brave young men and women when it comes to considering a future in the U.S. Army. By engaging with In Our Boots, the young Americans will experience, what it is like to be an Army Soldier on a mission with their team.
The prospects can follow the following career fields as they lead their teams through high intensity missions:
The integrated campaign can be experienced through the interactive campaign landing experience (goarmy.com/inourboots) or In Our Boots app that will be available for download on iOS, Google Play and Oculus GO stores.
Based on consumer data along with predictive analytics, Army Marketing and Research Group (AMRG) has designed a more holistic marketing campaign personalized to reach a specific audience, and is currently being used to reach audiences in the Chicago area.
What continued efforts does the Army have planned?
AMRG will continue to:
Why is this important to the Army?
In Our Boots gives prospective recruits an authentic view into what it is like to step into the boots of a U.S. Army Soldier. By informing the young Americans, the Army gets quality individuals to speak to recruiters and enlist into the Army.
Resources:
Social Media presence:
Subscribe to STAND-TO! to learn about the U.S. Army initiatives.
Readiness is the Army’s #1 priority, and readiness starts with recruiting. We’re modernizing our approach to connect with today’s youth, through sports, functional fitness, and social media where Generation Z’s are communicating. We have to connect with people where they are to find those qualified individuals for Army service.
- Maj Gen. Frank M. Muth, commander, U.S. Army Recruiting Command
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