Partnership for Youth Success (PaYS) Program

Tuesday August 14, 2012

What is it?

The Partnership for Youth Success (PaYS) program is an innovative, strategic Army marketing and recruiting program that establishes partnership programs with a cross-section of U.S. industries and public sector agencies. Upon enlistment or contract agreement in the PaYS program, enlisted active duty or Army Reserves Soldiers, whose military service was characterized as honorable and/or completion of their active duty training and ROTC Cadets who receive a Bachelor's Degree and commission are guaranteed immediate job interviews. Corporations, companies and public sector agencies that sign the PaYS partnership agreement are incorporated into community-based grassroots programs and are informed and motivated Center of Influencers (COI).

What has the Army done?

The Partnership for Youth Success (PaYS) program started in Fiscal Year 2000 to provide America's youth with an opportunity to serve their country while they prepare for their future.

On 1 October 2002, the PaYS program expanded to include the Army Reserve.

On 1 January 2008, the PaYS program expanded to include the Reserve Officers Training Corps (ROTC) program.

A total of 447 companies and government agencies have established a partnership with the Army PaYS Program. Since, FY 2000, the PaYS program has connected 119,775 Regular Army Soldiers, 27,579 Army Reservists and 1,857 ROTC cadets to potential employers.

What continued efforts does the Army have planned for the future?

The Assistant Secretary of the Army (ASA) Manpower & Reserve Affairs (M&RA) will supervise and integrate Army policies and programs pertaining to recruitment, marketing and brand management, including ensuring the alignment of related strategic communication.

The U.S. Army Marketing and Research Group (AMRG), a field operating agency of the ASA M&RA, manages and administers the PaYS Program.

Align AMRG's concept plan to develop the best-value strategies and tactics to inform the American people and motivate the most qualified candidates to consider Army service in support of the Army's recruiting mission.

Why is this important to the Army?

The Army PaYS program supports the President's emphasis to provide employment opportunities for Veterans. The Army PaYS program supports the Army's mission to recruit, with integrity, high quality men and women who meet the requirements of America's Army and also assists in reconnecting America with its Army. Soldiers who participate in the program develop valuable skills and experience, in addition to gaining opportunities for employment with organizations who understand the value of their military service. This partnership connection provides a win-win situation for all.


Partnership for Youth Success (PaYS) Program website

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