Culture of Army Values

Thursday July 12, 2012

What is it?

The Army Values -- Loyalty, Duty, Respect, Selfless Service, Integrity, Honor and Personal Courage --originate in the central beliefs of American culture. They describe the depth and substance of the American character - history, sacrifice and common heritage. The Army Values define the character of all Soldiers and guide their actions on and off duty. More importantly, these values shape the Army as a profession, signifying what is important and influencing how the Army operates daily. In U.S. Army Europe, these values also guide the behavior and actions of personnel as ambassadors for the U.S. when working closely with allies and partner nations.

What has the Army done?

The Army Values Campaign Plan was launched in 2005 to re-emphasize the positive ideals that comprise the make-up of our Soldiers. U.S. Army Europe commander Lt. Gen. Mark Hertling initiated the "Army Values Are My Values" campaign, using AFN spots that identify and highlight Soldiers, civilian employees and family members who embody and embrace Army Values in their daily lives. He also instituted "Operation Solemn Promise" to "re-energize" the focus on Army Values. OSP asks Soldiers, civilians and local national employees to reconsider the meaning of the oaths they took when first entering the military or U.S. federal service, and then participate in a ceremony in which they again commit themselves to the words and deeds embodied by those enlisted, officer and Army civilian oaths of office.

What continued efforts are planned for Army Values in the future?

Senior leaders continue to strengthen the Army Values campaign. The Sergeant Major of the Army has proposed adding "discipline" as an eighth value. TRADOC led a comprehensive review of the profession of arms after more than 10 years of war, to assess attributes such as the Army's expertise, service, trust, values, and human and leader development. That review's results should enable the Army to achieve success with honor well into the 21st century.

Why are these values important to the Army?

The Army Values are vital because they are both timeless and timely, and so serve as a foundation that focuses Soldiers' personal and professional agendas on serving their fellow Americans, protecting the country and winning wars, with virtue, pride and dignity. Actions counter to the Army Values weaken the Army team, morale and readiness. They discredit our service to the nation, and can lead those we serve to question our morals and our motives.


Videos: "Army Values Are My Values" campaign
USAREUR: Command Values Program
USAREUR: G-1 Human Resources Army Values
STAND-TO!: Army Values
Army Values Campaign Plan
Related article: Operation Solemn Promise: USAREUR commander leads effort to reaffirm Army values







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Senior Leaders are Saying

"As part of the Army Profession, it really is about values, our moral and ethical values, it is also about it should be the basic component and fundamental foundation of the profession which is trust. "

- Chief of Staff of the Army Gen. Raymond T. Odierno, emphasizing on the Army Values and the Profession of Arms during his visit to U.S. Army Europe in April, 2012.

U.S. Army Europe's video: Army Values Are My Values: Army Chief of Staff Gen. Raymond Odierno

What They're Saying

"I've been very fortunate to help liberate a country while in combat and make history. Well now I get to make history again but in a total new battlefield, in the sports arena. I get to show the world a whole new side of a U.S. Soldier then they may have ever seen. I am going to show the world that you can knock a Soldier down but you can't knock him out."

- Sgt. 1st Class Josh Olson, a Paralympic shooter and a member of the U.S. Army Marksmanship Unit, participating in the 2012 Paralympic Games opening ceremonies Aug. 29 in London, will officially become the first combat-injured active-duty service member to ever take part in the event.

Marksmanship Unit Soldier reinvents career, set to make history


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