Bold Ideas Campaign

Wednesday February 29, 2012

What is it?

The Army Materiel Command (AMC) initiated a highly publicized, short-term "Bold Ideas" campaign to solicit innovative ideas from its workforce to become more cost efficient and effective.

What has the Army done?

AMC created the Bold Ideas Campaign to encourage employees to suggest initiatives to identify processes and programs which could save money and fundamentally change how AMC, and the Army, does business.

The campaign was designed to bypass typical bureaucratic processes and rapidly gather bold ideas and provide quick recognition for participants. Continual feedback to contributors will be provided as ideas progress through an assessment process.

Ideas deemed of merit will receive recognition and a letter of endorsement from AMC that can accompany an individual's submission into the Army Suggestion program.

What continued efforts does the Army have planned for the future?

Since the program's inception in November 2011, nearly 300 "Bold Ideas" have been received by AMC Team. To date 11 have garnered real cost savings with 120 more left to evaluate. The submitters of some those ideas will be encouraged to submit their ideas to the Army Suggestion Program, where they will undergo a more comprehensive assessment to determine impact Army-wide. AMC ended this program Jan. 31, and will consider future iterations of the campaign.

The suggestions that came from the workforce fell into six major categories: Mission, Information/Technology, Personnel, Policy, and Lean Six Sigma type efficiencies. Contributions were evenly distributed across AMC's subordinate commands. Nearly ten percent of the suggestions focused on energy conservation, a Department of Defense, wide priority.

Why is this important to the Army?

As the Department of Defense and the Army enter a more fiscally challenging environment, organizations must look at ways to effect change. A great place to solicit for solutions is from the people who work closest to the issue, day in and day out. It also sends a message that AMC cares about it's people and how they see their role in building a bold, adaptive, and innovative workplace.


U.S. Army Materiel Command

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Senior Leaders are Saying

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- Defense Secretary Leon E. Panetta, along with Gen. Martin E. Dempsey, chairman of the Joint Chiefs of Staff, warns the senators that the responsibility of a reduction in the deficit cannot be borne by defense alone, while testifying on the President's fiscal year 2013 budget request before the Senate Budget Committee in Washington, D.C., Feb. 28, 2012.

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What They're Saying

"A big misconception is that these are video games that somehow replace live training events. You can get the repetitions you need without using the live rounds or fuel. You can improve communication with each other, anticipation of your movements and how Soldiers work together."

- Sgt. 1st Class Robert Garvey, a former squad leader with deployment experience and current drill sergeant with the 198th Infantry Brigade, emphasizing the cost-saving aspect of virtual training and simulations, at the U.S. Army Training and Doctrine Command forum on "The Squad: Foundation of the Decisive Force", at the Association of the United States Army Winter Symposium held in Fort Lauderdale, Fla., Feb. 24, 2012.

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