Faces of Strength

Wednesday November 9, 2011

What is it?

The Faces of Strength campaign aims to tell the Army story through the people who make up the Army family - Soldiers, families, civilians and community members. It conveys a message that is relatable, positive and compelling by showcasing ordinary Americans who support their Army as everyday heroes, focusing not only on the strength of our Soldiers but also the civilians, families and community members who support them. Each story falls into one of three categories: Personal Courage, Selfless Service or Overcoming Adversity. A tab titled "Your Stories" enables visitors to contribute to the campaign by sharing their stories of strength. These submissions will become the nominations for next year's featured stories.

Why is this important to the Army?

Sharing stories of strength from multiple levels of the Army family serves as inspiration for those considering long-term careers in the Army and helps sustain an all-volunteer force. It also conveys the message that every role in the Army is integral to its success and the values personified by the Faces of Strength honorees are desired throughout the Army. By bringing compelling stories of the Army's unsung heroes to the public, the civilian population can better identify with the Soldier and the Army family. The Faces of Strength campaign showcases how the human dimension contributes to the strength of the Army and our nation.

What has the Army done?

The Army invited the 2011 Faces of Strength honorees to the AUSA Annual Meeting & Exposition in October 2011. Their presence in the Army Exhibit spread the message of people being the strength of the Army as they shared their stories with visitors.

What continued efforts does the Army have planned?

The Army will continue to gather stories to make the campaign even more robust and diverse in 2012. We encourage senior leaders, and members of the Army community to submit their personal accounts of being Army Strong and those of people they know.


Faces of Strength
Professional Development Toolkit

Social Media:
Faces of Strength on Facebook
Faces of Strength on Twitter
Faces of Strength on Flickr
Faces of Strength on YouTube







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Social Media


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Senior Leaders are Saying

"When you are at war, some people tend to forget that the first thing you have to do is take care of those warfighters -- make sure they have the training, equipment and everything they need when they're deployed and that's our job ... (Subsequently), what I'm concerned about is the families, an important part of the Army team. You can't have an effective warfighter if he or she is in Afghanistan or Iraq if they're worried about their family being taken care of."

- Secretary of the Army John McHugh,

SecArmy visits Soldiers, families at Fort Drum in his homestate

What They're Saying

"As you move up as an NCO instead of resting on your laurels, you need to keep taking more responsibility. Doing things like this is how you lead by example and develop the younger leadership."

- Sgt. 1st Class Scott Bojanowski, Equal Opportunity Adviser, 2nd Brigade Combat Team, 4th Infantry Division, a member of the Sergeant Audie Murphy Club at Kandahar, Afghanistan

NCOs strive for excellence at home, abroad


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