Red Ribbon Week

Monday October 25, 2010

What is it?

The Assistant Secretary of Defense has designated Oct. 24-30, 2010 as Red Ribbon Week in support of substance abuse education and prevention activities in the military. This year's theme is "I am Drug Free."

What has the Army done?

Each year the military services promote Red Ribbon Week activities to support efforts to keep servicemembers and their families drug-free. The DoD and Army have developed a number of educational programs to raise awareness of substance abuse and disorders. For example, the Army Substance Abuse Program's Warrior Pride Campaign is a prevention campaign that focuses on the incompatibility of substance abuse with Army Values and the Warrior Ethos.

DoD's "Quit Tobacco. Make Everyone Proud" tobacco cessation campaign is available to Soldiers and retirees, their families, Army civilians and contractors online. Users can log-on to develop a personalized quitting plan, play games and chat on-line with a cessation counselor. As well, many Army medical treatment facilities offer tobacco cessation programs.

The "That Guy" social marketing campaign targets 18-24 year old service members and features the embarrassing social consequences of alcohol abuse. Check out the interactive website at That Guy.

Why is it important to the Army?

Red Ribbon Week raises awareness and mobilizes communities to combat tobacco, alcohol, and drug use. Army Medical Command officials urge beneficiaries dealing with substance abuse to take advantage of the many available options to prevent and treat substance abuse and disorders.

What continued efforts does the Army have planned for the future?

The U.S. Army Public Health Command (Provisional) has a free, new tobacco cessation program titled 2BNICFREE for Soldiers and their Families. 2BNICFREE will augment local efforts by providing online tobacco cessation classes taught by certified cessation educators. Participants may access the course at any location using the internet. 2BNICFREE will be launched in November 2010. Watch for updates regarding the program at United States Public Health Command (Provisional).


"Make Everyone Proud" Smoking Cessation Campaign

Army Substance Abuse Program (includes Warrior Pride)

Drug Abuse Education TRICARE Management Activity

Drug Abuse Treatment TRICARE Management Activity

Drug Abuse Prevention month on DoD website





Updated on the first of each month: Army Professional Writing







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2010-2013: 60th Anniversary of the Korean War

October 2010

*Energy Awareness Month

Depression Education & Awareness Month

Domestic Violence Awareness Month*

Oct. 6 & 7: Medal of Honor White House & Pentagon ceremonies for Staff Sgt. Robert Miller

Oct 18- 22: Best Warrior Competition

Oct. 25-31: Red Ribbon Week

Oct. 25-27: AUSA annual meeting

November 2010

*Military Family Appreciation Month

Warrior Care Month

Native American Heritage Month*

Nov. 11: Veteran's Day

Nov. 16 & 17: Medal of Honor White House & Pentagon ceremonies for Staff Sgt. Salvatore A. Giunta

Nov. 25: Thanksgiving Holiday


"By boosting community-based prevention, expanding treatment, strengthening law enforcement, and working collaboratively with our global partners, we will reduce drug use and the great damage it causes in our communities..."

- President Barack Obama on the release of the 2010 National Drug Control Strategy

President Obama releases national strategy to reduce drug use and its consequences


"I thought after my first tour in the Army, as a kid, I would never do 20 years of service, but when you love what you do, enjoy working with your colleagues and seeing all the differences that can be made, the Army has a lot to offer… I have a son who just re-deployed from Iraq with the National Guard."

- Master Sgt. Stephen Chenault, who has served 35 years in the Army and lived through changes that have transformed the military from uniforms and gear to current technology, also has a son who serves the military.

Soldier sees 35 years of Army change

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