Boost Campaign

Tuesday September 8, 2009

What is it?

President Obama is joining the Ad Council and the U.S. Army to launch a new series of television and radio public service advertisements (PSAs) to encourage high- school students to stay in school. The ads feature the President, and are part of the Army and the Ad Council's High School Dropout Prevention "Boost" campaign. The ads are being distributed to media outlets nationwide to coincide with a special address President Obama will give to students about the importance of education Sept. 8, 2009. The President's address, which will mark the first time an American president will speak directly to the nation's children about persisting in school, will be broadcast live on White House Live on Sept. 8 at 1:00 p.m. EST.

Why is this important to the Army?

The dropout rate is a national security issue that impacts Army workforce readiness. Nearly 30 percent of high-school students in the U.S. drop out, according to a report released by the America's Promise Alliance (Cities in Crisis: A Special Analytic Report on High School Graduation). The Army and Ad Council partnership is an effort to compel students to graduate. Through new TV and radio PSAs, President Obama communicates he couldn't have achieved his success without first graduating high school. He urges parents, friends, educators and neighbors to do whatever it takes to help support and encourage high school students in their education. Teachers will receive resources to help engage students and stimulate classroom discussion.

What is the Army doing?

Education is a top-priority public service issue for the Army. In 2000, the Army partnered with the Ad Council to start "Operation Graduation," a national campaign to motivate students to graduate high school. In 2006, the Army and the Ad Council launched a new approach, "Boost." The "Boost" program encourages teens to talk to their friends about staying in school, and provides parents with tools and advice. In addition to the PSAs, "Boost" features a series of wake-up calls and alarm ringtones recorded by professional athletes that teens can share with friends to motive them to get up and go to school in the morning. The "Boost" campaign leverages leading social networking Web sites and user-generated content sites (i.e. YouTube, Facebook, and MySpace) to provide opportunities to support teens.

Resources:

Boost campaign

Prepared remarks of President Barack Obama Back to School event

For more information about education programs the Army offers: Army Ed Space

INFORMATION YOU CAN USE

A CULTURE OF ENGAGEMENT

SOCIAL NETWORKING

PROFESSIONAL WRITING

Army Professional Writing

WHAT'S BEING SAID IN BLOGS

ABOUT THE ARMY

OVERSEAS OPERATIONS

OF INTEREST

WORLD VIEW

SPORTS

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Events

2009 Commemorations :

Year of the NCO

Year of the Military Family

100th Anniversary of the Chaplain Assistant

September 2009

National Preparedness Month

Sept. 11: Patriot Day

Sept. 15 - Oct. 15: National Hispanic Heritage Month

Sept. 18: POW/MIA Recognition Day

SENIOR LEADERS ARE SAYING

"This program is about second chances. It's a do-over. You don't get many of those in life. These students are not only getting the opportunity to get a high school diploma, they are getting additional military training and opportunities to give back to the community as well. We are preparing Soldiers to be well-rounded professionally, mentally and physically."

- Col. Perry Wilson Sarver Jr., Patriot Academy commandant

Guard's Patriot Academy gives dropouts second chance

WHAT THEY'RE SAYING

Year of the Noncommissioned Officer

"The most important aspect of being an NCO…is taking care of people."

- Staff Sgt. Katherine Fults, a flutist with the Minnesota National Guard’s 34th Infantry Division Band

Face of Defense: Soldier enjoys helping others

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