A Bold New Direction for WWW.ARMY.MIL

Tuesday January 20, 2009

What is it?

WWW.ARMY.MIL is the official public U.S. Army homepage. It has been effectively sharing the Army story since 1997.

In order to remain one of the leading information-sharing Web sites, Army has designed a site with a refreshed look, intuitive organization, enhanced visuals, current technology and adaptability to its audience.

What is the Army doing?

The Web site is now closely aligned with industry standards for news outlets. It has enhanced user customization to benefit current and future audiences.

1. Global navigation

* Drop-down menus create faster access to information in fewer clicks.

2. More news on the homepage

* The Top Headlines feature block provides more headlines in a single area.
* Around the Army uses a horizontal-scrolling block to showcase more news, separated by section heads, as well as adding more photographs with each article.

3. A focus on multimedia

* The best Army images from around the world now have their own preview block on the homepage.
* The video player is now embedded on the front page and on the news front page.
* The ability to play videos in full-screen near HD quality, share video, embed it's code on blogs, with virtually instant access, is also a key feature.

4. Army publications on the homepage

* STAND-TO! More prominence to Today's Focus topic, and the subscription button
* Soldiers Magazine is posted on the front page, with current and past issues archived in PDF format.

5. Sharing made easier

* One-click "share" buttons make saving news articles to your social bookmarking and networking sites easy.
* Easily print and email pages with similar one-click buttons.
* Embed videos on your own Web site, or simply get the link to videos in order to easily pass them along to friends.

Why is this important to the Army?

Just as the Army is dedicated to being a world-leader in technology and winning its missions, this Web site is dedicated to being an ever-improving tool that keeps a worldwide audience up-to-date. While the old site has seen a large amount of success, these changes are needed to keep pace with today's rapid advances in technology, and the ability to easily share information

What efforts are planned for the future?

The Army web team will be measuring the success of it's redesign in order to keep improving its functionality. This redesign is just one step closer to an even better site, launching in October 2009, that will feature increased customization and extra sharing options. In the meantime, we will be using focus groups, surveys, and comparing visitor's stats in order to best serve its audience.

Resources:
ARMY.MIL Web site

For more general information on ARMY.MIL

Related Article: Army.mil gets facelift in new year

Related video: Army.mil refresh

INFORMATION YOU CAN USE

- 2008 Strategic Communication Guide - Read the 2008 Army Strategic Communication Guide for key messages and updates

- Strategic Communication Coordination Group (SCCG) Workspace

- Army Public Affairs Portal

- Stories of Valor

- Speaker's Toolkit

- Information Papers with " 2008 Army Posture Statement"

A CULTURE OF ENGAGEMENT

The Army Community Relations Calendar

Blogger's Roundtable

Initiative bringing business to Iraqi women

SOCIAL NETWORKING

NEWS ABOUT THE ARMY

  • Army prepared for inaugural contingencies (ARNews)
  • More Americans joining military as jobs dwindle (NYT)
  • For military , bad economy aids recruiting (NJ)
  • Army Reserve signs Employer Partnership Initiative with GE (ARNews)
  • Galveston seawall being repaired after Hurricane Ike (USA)
  • Ratchet the Iraq dog on hand to welcome Soldier who rescued him (ST)

WAR ON TERROR NEWS

  • U.S. reaches deal on Afghan supply routes to troops (Yahoo)
  • Karzai urges West to review Afghan war strategy (Reut)
  • Tribal rivalries persist as Iraqis seek local posts (NYT)
  • Pakistan launches assault in NW, 20 militants dead (Reut)
  • Pakistan briefly halts U.S.-NATO supplies (LVS)

OF INTEREST

  • Obama steps into history as first black president (ST)
  • Crowds pour into the capital to witness Obama's swearing-in (USA)
  • Opinion: Inauguration day 2009: If Obama succeeds, America will prosper (BDT)
  • Troops to tune in to inauguration from abroad (TB)
  • Early risers try to get a jumpstart on celebration (WP)
  • A 44-year journey ends on a bus to D.C. (WP)

WORLD VIEW

  • Dr. King's prediction (BBC | Article)
  • Washington waits for Barack Obama to deliver words to define history (TO | Article)
  • Economy and Iraq are set to lead Obama agenda (IHT | Article)
  • Taliban kill six 'U.S. spies' in Pakistan (TOI | Article)
  • Controlled explosions in Afghan capital-U.S. military (Reut | Article)

WHAT'S BEING SAID IN BLOGS

  • Free at last- Realization of Dr. King's dream (BF)
  • The downside of efficiency (F&D)
  • NCO blogger comes out for don't ask don't tell (IT)
  • Bush commutes border patrol agent sentences (BF)
  • Breaking news: Bush commutes border agent sentences (SP)
  • Loose interpretation (SB)

Subscribe to STAND-TO! to learn about the U.S. Army initiatives.

Events

2009: Year of the NCO

January 2009: National Eye Care Month

Jan. 20, 2009: Presidential Inauguration

STAND-TO!

STAND-TO! is an information paper-based web platform that supports the U.S. Army’s strategic communication objectives.

The information papers -- written, approved and submitted by the Army agencies -- provide a broad, objective view of the Army’s current operations, doctrine and programs. The "Today’s Focus" topics highlight Army Staff initiatives and support Army wide strategic-level issues.

All published editions are sent to subscribers via email and archived daily in the STAND-TO! Archives.

STAND-TO! falls under the management of the Online and Social Media Division (OSMD) in the Office of the Chief of Public Affairs (OCPA).

Subscribe to STAND-TO! to learn about the U.S. Army initiatives.