Wednesday December 31, 2008
What is it?
The U.S. Army All-American Bowl, Jan. 3, 2009 at the Alamodome in San Antonio, Texas, is the premier showcase for America's best high school football players. Like the McDonald's High School All-American Basketball Game is for basketball fans, the Army All-American Bowl is the place to catch tomorrow's college football and NFL stars.
The game isn't just about talent, though. Players are selected for their skills, but also for personal qualities, that mirror Army values, like strength, teamwork and dedication. Each player is paired with what we call a Soldier hero: an active, guard or reserve Soldier who has been decorated for service in either Operation Iraqi or Enduring Freedom. Soldier-player pairs spend the week preceding the game together; giving the players a better understanding of and appreciation for service in the Army, and the Soldiers a chance to mentor a future star. (U.S. Army All-American Bowl alumni include NFL players Reggie Bush and Adrian Peterson; and 2007 Heisman Trophy winner Tim Tebow.)
Many players announce their college selections throughout the game, making it a must-see for football fans. This will also be the second year featuring the U.S. Army All-American Marching Band, comprised of 91 top high-school musicians chosen by the Music Educators National Conference.
What has the Army done?
The 2009 All-American Bowl will be the Army's ninth, and its eighth partnering with Sportslink, Inc., a leading sports marketing firm.
With each passing year, the Army's sponsorship of the game further establishes the Army as a strong supporter of academic and athletic leadership, as well as an attractive career option for those who display them. It also highlights the dedicated service of America's Soldiers, and gives them nationally-televised recognition for their sacrifices.
The Army continues to leverage the All-American Bowl to strengthen and enhance its connection with America's teachers, students, parents, coaches and communities, and to communicate to the public that Soldiers are the strength of the Nation.
Be sure to watch as our U.S. Army All-Americans, All-American Marching Band musicians and Soldier heroes take the field Jan, 3, 2009; NBC will air the game live at noon CST.
For additional information visit and to meet the players and musicians: U.S. All American Bowl Web site
INFORMATION YOU CAN USE
- 2008 Strategic Communication Guide - Read the 2008 Army Strategic Communication Guide for key messages and updates
- Information Papers with " 2008 Army Posture Statement"
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