RAND survey of Stand To! readers on Army strategic communications

Friday August 22, 2008

What is it?

In an effort to help the Army communicate more effectively with internal and external audiences, the Army's Office of the Chief of Public Affairs has asked the RAND Corporation's Arroyo Center to conduct a survey of Stand To! readers on issues related to Army strategic communications; the survey is designed to assist the Army in identifying ways to improve its strategic communication capabilities.

The RAND Corporation is a non-profit research institution that is independent of the Army, and the Arroyo Center is the U.S. Army's federally-funded research and development center. RAND was asked to conduct the survey as part of fiscal year 2008 study, on ways to improve Army's strategic communication.

Why is this important to the Army?

Chief of Staff of the Army Gen. George Casey has identified Army strategic communication with internal and external audiences as a critical enabling capability for achieving broader Army objectives. However, the Army currently lacks baseline data for identifying the best ways to improve Army strategic communications. The survey is designed to fill this gap, and help identify areas where the Army is in good shape, and where additional attention and effort may be indicated.

What has the Army done?

Headquarters Department of the Army is in the early stages of building a strategic communication capability, and commissioned RAND to provide research assistance. To date, the study team has conducted a survey of a representative sample of active-duty Soldiers; this survey of Stand To! readers will complement the first survey.

What continued efforts does the Army have planned for the future?

The Office of the Chief of Public Affairs has expressed interest in continuing the present study in fiscal year 2009, and having RAND conduct additional surveys of Army Guard and Reserve, Army civilians, and Army veterans.

How can Stand To! readers participate in the survey?

Readers can participate in the survey by directing their web browser to Army STRATCOMM Web survey .

Participation in this survey is voluntary, and responses are confidential; the survey should take 15-20 minutes to complete.

If you have any questions regarding this survey, or cannot access the website for any reason, you can email to the RAND survey coordinator, Megan Zander.


RAND Corporation Web site


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"One of the most exciting applications is an electromagnetic cloak that can bend light around itself, similar to the flow of water around a stone. Making invisible both the cloak and an object hidden inside."

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STAND-TO! is an information paper-based web platform that supports the U.S. Army’s strategic communication objectives.

The information papers -- written, approved and submitted by the Army agencies -- provide a broad, objective view of the Army’s current operations, doctrine and programs. The "Today’s Focus" topics highlight Army Staff initiatives and support Army wide strategic-level issues.

All published editions are sent to subscribers via email and archived daily in the STAND-TO! Archives.

STAND-TO! falls under the management of the Online and Social Media Division (OSMD) in the Office of the Chief of Public Affairs (OCPA).

Subscribe to STAND-TO! to learn about the U.S. Army initiatives.