RAND survey of Stand To! readers on Army strategic communications

Friday August 22, 2008

What is it?

In an effort to help the Army communicate more effectively with internal and external audiences, the Army's Office of the Chief of Public Affairs has asked the RAND Corporation's Arroyo Center to conduct a survey of Stand To! readers on issues related to Army strategic communications; the survey is designed to assist the Army in identifying ways to improve its strategic communication capabilities.

The RAND Corporation is a non-profit research institution that is independent of the Army, and the Arroyo Center is the U.S. Army's federally-funded research and development center. RAND was asked to conduct the survey as part of fiscal year 2008 study, on ways to improve Army's strategic communication.

Why is this important to the Army?

Chief of Staff of the Army Gen. George Casey has identified Army strategic communication with internal and external audiences as a critical enabling capability for achieving broader Army objectives. However, the Army currently lacks baseline data for identifying the best ways to improve Army strategic communications. The survey is designed to fill this gap, and help identify areas where the Army is in good shape, and where additional attention and effort may be indicated.

What has the Army done?

Headquarters Department of the Army is in the early stages of building a strategic communication capability, and commissioned RAND to provide research assistance. To date, the study team has conducted a survey of a representative sample of active-duty Soldiers; this survey of Stand To! readers will complement the first survey.

What continued efforts does the Army have planned for the future?

The Office of the Chief of Public Affairs has expressed interest in continuing the present study in fiscal year 2009, and having RAND conduct additional surveys of Army Guard and Reserve, Army civilians, and Army veterans.

How can Stand To! readers participate in the survey?

Readers can participate in the survey by directing their web browser to Army STRATCOMM Web survey.

Participation in this survey is voluntary, and responses are confidential; the survey should take 15-20 minutes to complete.

If you have any questions regarding this survey, or cannot access the website for any reason, you can email to the RAND survey coordinator, Megan Zander.

Resources:

RAND Corporation Web site

INFORMATION YOU CAN USE

- 2008 Strategic Communication Guide - Read the 2008 Army Strategic Communication Guide for key messages and updates

- Strategic Communication Coordination Group (SCCG) Workspace

- Army Public Affairs Portal

- Stories of Valor

- Speaker's Toolkit

- Information Papers with "2008 Army Posture Statement"

A CULTURE OF ENGAGEMENT

The Army Community Relations Calendar

Bloggers Roundtable

Secretary Geren visits Leonard Wood, signs covenant

SOCIAL NETWORKING

NEWS ABOUT THE ARMY

  • Medal of Honor helicopter pilot dies (AT)
  • 30 commands cited for work on Army birthday (ARNews)
  • Commentary: Every American should visit a Warrior Transition Unit (ARNews)
  • Tropical Storm Fay underscores need for 'Ready Army' (ARNews)
  • USAG Schinnen Soldier is Army's BOSS President of the Year (ARNews)

WAR ON TERROR NEWS

  • U.S., Iraqi negotiators agree on 2011 withdrawal (WP)
  • Iraq takes aim at leaders of U.S.-tied Sunni groups (NYT)
  • Iraq violence calms, but is the war over? (BS)
  • Terrorists' propaganda takes hit in Iraq (AT)

OF INTEREST

  • EUCOM focused on aid missions, for now (S&S)
  • Military halts shipments of lethal germs, toxins (AJC)
  • Opinion: End of a beginning (Time)
  • Army Athletic Association launches official online DVD store (GAS)
  • PETA wants court-martial for Army pig drills (AT)

WORLD VIEW

  • U.S. expects to rebuild Georgian army (MT | Story)
  • Tbilisi admits misjudging Russia (FT | Story)
  • Russian fighting machine is showing its age, say military analysts (TO | Story)
  • Al-Qaida claims Algeria bombings (Exp | Story)
  • Pakistan judges decision delayed (AJ | Story)

WHAT'S BEING SAID IN BLOGS

  • Related quote under What They're Saying: Army eyes invisibility cloak (Wired)
  • Related quote under What They're Saying: Invisibility and the 'super lens' (DT)
  • Army plan would give press better access to Arlington Cemetery funerals (RCFP)
  • A Major concern for the Army (MM)
  • LandWarNet 08 Day 3: Collaboration can connect a disconnected Army (OSC)
  • Morning coffee: Army's bringing back the wishbone (ESPN)

External Links Disclaimer

Subscribe to STAND-TO! to learn about the U.S. Army initiatives.

Events

Aug. 8 - 24, 2008: XXIX Olympic Games: Beijing 2008: U.S Army Olympian Web site

Aug. 16, 2008: 25th Anniversary of Army Family Action Plan site

Aug. 26, 2008: Women's Equality Day

September, 2008: National Preparedness Month

Sept. 2, 2008: Post World War II Japan

Sept. 7, 2008: Freedom Walk

WHAT THEY'RE SAYING

"One of the most exciting applications is an electromagnetic cloak that can bend light around itself, similar to the flow of water around a stone. Making invisible both the cloak and an object hidden inside."

-Dr. Richard Hammond, theoretical physicist, Optical Physics and Imaging Science (U.S. Army's Research Office)

Army research on invisibility not science fiction

STAND-TO!

STAND-TO! is an information paper-based web platform that supports the U.S. Army’s strategic communication objectives.

The information papers -- written, approved and submitted by the Army agencies -- provide a broad, objective view of the Army’s current operations, doctrine and programs. The "Today’s Focus" topics highlight Army Staff initiatives and support Army wide strategic-level issues.

All published editions are sent to subscribers via email and archived daily in the STAND-TO! Archives.

STAND-TO! falls under the management of the Online and Social Media Division (OSMD) in the Office of the Chief of Public Affairs (OCPA).

Subscribe to STAND-TO! to learn about the U.S. Army initiatives.