Friday April 4, 2008
What is it?
MyArmyLifeToo (MALT) provides single portal access for Family members and is a Web site that highlights programs and services of the Army Community Service (ACS), Army National Guard and Army Reserve Family Programs with links to important Army and community services. Information on the site is provided in language natural to Family members as opposed to Army terms, acronyms and program names. In fiscal year 2007, there were more than 277 million hits to the site. Currently, there are more than 90,000 registered users. The phrase "the Web site of choice for Army Families" is part of the site's branding campaign.
What has the Army done?
Established in 2001, the site was created to serve as a "one-stop" knowledge center designed especially for Family members. The Family and Morale, Welfare and Recreation Command (FMWRC) Family Programs (FP) Directorate was charged in 2003 to create a single-structured, integrated system that leverages existing services and Internet technologies to connect spouses and Family members to the Army as early as possible, while increasing their sense of belonging, Soldier retention and Family readiness. The site was named "MyArmyLifeToo" to be inclusive of the entire Army Family and officially launched in February 2004 to reach all Army Families, regardless of their geographic location or component.
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Information Papers with "2008 Army Posture Statement"
INFORMATION YOU CAN USE
- 2008 Strategic Communication Guide - Read the 2008 Army Strategic Communication Guide for key messages and updates
- Strategic Communication Coordination Group (SCCG) Workspace
NEWS ABOUT THE ARMY
WAR ON TERROR NEWS
OF INTEREST
WORLD VIEW
WHAT'S BEING SAID IN BLOGS
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"The 13 months I spent as the spokesman in Iraq not only changed me as a communicator, but changed me as a leader more than any other job I've had in the Army."
- Lt. Gen. William B. Caldwell IV
STAND-TO! is an information paper-based web platform that supports the U.S. Army’s strategic communication objectives.
The information papers -- written, approved and submitted by the Army agencies -- provide a broad, objective view of the Army’s current operations, doctrine and programs. The "Today’s Focus" topics highlight Army Staff initiatives and support Army wide strategic-level issues.
All published editions are sent to subscribers via email and archived daily in the STAND-TO! Archives.
STAND-TO! falls under the management of the Online and Social Media Division (OSMD) in the Office of the Chief of Public Affairs (OCPA).
Subscribe to STAND-TO! to learn about the U.S. Army initiatives.
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