New Army Recruiting Campaign: ARMY STRONG

Monday June 4, 2007

What is it? The Army's new recruiting campaign launched at the start of Fiscal Year 2007: There is strong. And then there's Army Strong.

What has the Army done? This recruiting campaign is designed to draw recruits for an Army at war. It also provides information to parents, teachers, and other 'influencers' that have always encouraged young men and women to step forward and serve their country. Army Strong is a unique brand of strength. Everyone is familiar with the tangible power of the U.S. Army: the Apaches, the Humvees, the weaponry, the push-ups. This campaign highlights the true strength of our Army -- the strength that lies within each and every Soldier. It is harder to see, but it is this strength that makes the U.S. Army the preeminent land power on earth.

Being Army Strong is about much more than being physically fit. It is mental and emotional strength. It is the confidence to lead. It is the courage to stand up for your beliefs. It is the compassion to help others. It is the desire for lifelong learning. It is the intelligence to make the right decision. It is making a difference for yourself, your family, your community and our nation.

What does the Army have planned for the future? Army Strong is also the kind of strength that endures. It is the strength that comes from challenging training, teamwork, shared values and personal experience. A Soldier's time in the Army may come to an end, but he or she will always be Army Strong because the lessons learned and values gained are timeless. They will serve as a springboard to life beyond the Army and will last long after physical strength fades. The Army will continue to focus on 'influencers' such as teachers, coaches, parents, etc. that encourage our nation's young citizens to join and serve in America's Army.

Why is this important to the Army? The Army is successful in its mission because of the strength of its Soldiers. The Army Strong campaign exists to honor this simple fact and recruit our nation's citizens who want to join something greater than themselves.

For more information click here.

- This topic was taken directly from the 2007 Army Posture Statement.


- 2007 Strategic Communication Guide - Be Army Strong, and Army Smart. Read the 2007 Army Strategic Communications Guide.


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