Norman Rockwell's "Give Him Enough and On Time"

Thursday May 24, 2007

What is it? In 1942, the U.S. Army Ordnance Corps commissioned American painter Norman Rockwell to create a poster to inspire massive increases in production. The result was the famous "Give Him Enough and On Time" painting that depicts a tattered GI firing an M1917A1 water-cooled machine gun. Completely focusing on the battle, the Soldier doesn't realize his ammo is dwindling although the viewer sees the empty cartridge belt and the evaporating water supply.

What is the Army doing? Rockwell's challenge to "give enough and on time" and imagery are just as powerful now as they were when the poster was issued after Bataan and Corregidor fell to the Japanese in the spring of 1942. It specifically appeals for greater production of war material as a way to victory. Today, the Army has developed a number of initiatives and processes to balance near-term readiness, operational commitments, and long-term modernization needs, within fiscal realities, while at the same time prioritizing our most valuable asset, the Soldier. Equipping The Force is a unit equipping management process based on assigned priorities, missions, and unit positions in the rotational cycle.

What continued efforts does the Army have planned for the future? Given today's wartime imperative, the Army cannot afford to delay transformational change and modernization over multiple decades. The Army's balanced approach to equipping ensures our Soldiers receive not only enough and on time, but also the best possible support and capabilities as soon as we can provide them, now, and in the future. We are doing this by transforming not only our structure, but also our doctrine, training, and best practices to better address our current and future requirements.

Why is this important to the Army? Rockwell's image of a lone Soldier, focused only on the task at hand, inspired generations of Americans to support our fighting force. Today, as back then, Army equippers are focused on ensuring our force receives the best equipment available, enough, and on time. The G-8 is the Army's lead for this effort; the Army's modernization effort is detailed in the 2007 Army Modernization Plan.

To learn more about Mr. Rockwell's print, click here.


- 2007 Strategic Communication Guide - Be Army Strong, and Army Smart. Read the 2007 Army Strategic Communications Guide.


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