The Army's Soldiers Media Center

Wednesday November 8, 2006

The Army's Soldier Media Center (SMC) is the epicenter for collecting, fusing and distributing the products that tell the Army's story. By maximizing the distribution of the Army's public communications, messages and products we will better meet our obligations to inform the American public and our Soldiers about the Army.

This Army better business initiative will enhance the readiness and morale of Soldiers and contribute to an increased national and international understanding of the Army. By consolidating multiple resources, Army Public Affairs is able to amplify the Soldiers and Army civilian stories that demonstrate how we are serving our country.

On 9 November, the Army Broadcasting Service, a combat -recognized field operating agency, will be re-flagged as the Soldiers Media Center, consolidating the following public affairs organizations: Army Broadcasting Service and its American Forces Network components in Europe and Korea, the Army's Command Information Division, Soldiers Magazine, Army Broadcasting Service, Soldiers Radio and Television, Army News Service, the Army's Homepage at Army.mil and the Army portion of Army and Air Force Hometown News Service. This organizational change will improve the sharing of functions across components.

The SMC's primary focus will be on Soldiers and, by extension, their family members and civilians who support the Army. It will maintain a level of communication throughout the Army and external to the Army, which will highlight the Soldier to the public and promote the Soldier. The synchronized efforts by SMC's components will yield timely, relevant and coordinated media content. The SMC will enhance the readiness and morale of Soldiers. By consolidating internal media, community relations and outreach functions into the SMC, the Army will realize best practices, which will enhance communications internally and externally.

INFORMATION YOU CAN USE

Homeland Defense and Security in America Evolving Policy and Strategy for the 21st Century-This conference will focus on the country's preparedness to respond to a catastrophe exceeding the scope of major disaster.

For more information on the Nov. 13-14 conference: www.eisenhowerseries.com/events/06_15/index.php

Co-sponsors:
United States Army War College's Center for Strategic Leadership
George Washington University's Homeland Security Policy Institute
Center for Strategic and International Studies
Heritage Foundation
Association of the United States Army

NEWS ABOUT THE ARMY

  • Army Revamps How Information is Deemed Classified (EB | WP)
  • Cheney Praises Fort Carson Soldiers Manning 'Watchtowers of Freedom (ARNews)
  • Mental Health Needs Take Battle Beyond the War Zone (SAS)
  • Army's Old Guard Recognizes the Wounded (ARNews)

WAR ON TERROR NEWS

  • Shift Coming in U.S. Policy on Iraq (EB | CSM)
  • Suspects Still at Large in Iraqi Torture Case (EB | NYT)
  • Former Iraqi VP Calls for Baath Peace (HC)

OF INTEREST

  • Soldier from 'Down Under' Tops Military Idol Field (ARNews)
  • Female Reservists Face Special Challenges (GE)
  • Mail Gives Soldiers 'A Piece of Home' (ARNews)
  • 'Blue to Green' Allows Sailors, Airmen to Transfer to Army (AFIS)

WORLD VIEW

  • Nokia and U.S Army Start Cooperation (SWB | Story)
  • RAFAEL Recognized for Contribution to U.S. Army (YNN | Story)

WHAT'S BEING SAID IN BLOGS

  • The Kindness of Strangers and Angels (SAG)
  • Rolling Victory Fast Update: 8 November 2006! (BS)
  • Valour- IT (SH)

Subscribe to STAND-TO! to learn about the U.S. Army initiatives.

STAND-TO!

STAND-TO! is an information paper-based web platform that supports the U.S. Army’s strategic communication objectives.

The information papers -- written, approved and submitted by the Army agencies -- provide a broad, objective view of the Army’s current operations, doctrine and programs. The "Today’s Focus" topics highlight Army Staff initiatives and support Army wide strategic-level issues.

All published editions are sent to subscribers via email and archived daily in the STAND-TO! Archives.

STAND-TO! falls under the management of the Online and Social Media Division (OSMD) in the Office of the Chief of Public Affairs (OCPA).

Subscribe to STAND-TO! to learn about the U.S. Army initiatives.