By Evan Dyson, U.S. Army Installation Management CommandNovember 29, 2011
SAN ANTONIO -- The Army will survey members of its communities worldwide beginning in March as part of an effort to improve morale, welfare and recreation programs.
The survey, conducted by the Marketing Research and Analysis Branch of the Family and MWR Programs directorate, U.S. Army Installation Management Command, seeks to identify what customers are interested in, whether they are using available services and if so, how satisfied they are with the programming their garrison has to offer.
The marketing branch will distribute the survey to randomly selected participants at 75 garrisons.
According to project managers, this survey will directly aid garrisons by giving them feedback from their communities.
"The survey is going to give us the information we need to make sound business decisions based on customer interest," said Joseph Rayzor, marketing chief for Family and MWR Programs.
"There is great value for senior leadership to receive input from the entire Army community," added Rayzor. "The information from this survey will be used to shape Family and MWR programs and services that support the Army of the future."
Those selected to participate in the Army MWR Services Survey will be contacted by email. Follow-up messages will be sent by postal mail. Survey answers can be submitted online or through traditional means.
The survey will remain open from from March through mid April.
Results will be analyzed and compiled into a report by late summer 2012.
(EDITOR'S NOTE: This article has been updated to reflect the new survey dates)
About the U.S. Army Installation Management Community:
IMCOM handles the day-to-day operations of U.S. Army installations around the globe -- We are the Army's Home. Army installations are communities that provide many of the same types of services expected from any small city. Fire, police, public works, housing, and child-care are just some of the things IMCOM does in Army communities every day. We endeavor to provide a quality of life for Soldiers, Civilians and Families commensurate with their service. Our professional workforce strives to deliver on the commitments of the Army Family Covenant, honor the sacrifices of military Families, and enable the Army Force Generation cycle.
Our Mission: Our mission is to provide Soldiers, Civilians and their Families with a quality of life commensurate with the quality of their service.
Our Vision: Army installations are the Department of Defense standard for infrastructure quality and are the provider of consistent, quality services that are a force multiplier in supported organizations' mission accomplishment, and materially enhance Soldier, Civilian and Family well-being and readiness.
To learn more about IMCOM: