WASHINGTON (Army News Service, June 30, 2011) -- A public service announcement for the Army's iWATCH program won two Telly Awards June 13, 2011.

Telly Awards honor the best local, regional and cable television commercials and programs plus video and film productions and web content. The promotion for the almost year-old iWATCH -- a program similar to neighborhood watch except it targets terrorism on installations -- won Commercial Bronze Awards for “Public Service” and “Videography/Cinematography.”

“It gets to the heart of the matter. It’s a 60-second shot and it grabs people’s attention -- ‘Hey, this could happen,’” said Alex Mascelli, chief of the Office of the Provost Marshal General’s anti-terrorism branch.

The PSA for iWATCH informs the Army community what suspicious activity looks like. The announcement uses the example of an unmarked package and reminds witnesses to contact local military police or law enforcement if they see anything suspicious.

The goal of iWATCH is to make “every person a sensor,” on installations and beyond.