WEST POINT, N.Y. (Army News Service, Oct. 30, 2006) - U.S. Military Academy Cadet Third Class Jason Schreuder is doing his part to help the Army advertise the new "Army Strong" campaign.

Schreuder, from Kalamazoo, Mich., and a member of the class of 2009, plans on majoring in mechanical engineering. Last year, he carved the crest of the U.S. Corps of Cadets onto a pumpkin, and this year decided to honor the Army's new advertising slogan, which was announced earlier this month and will kick off nationwide on Nov. 9, just before Veterans Day.

"Every year I carve pumpkins, I try to look for something that's relevant to the Army and that inspires me to continue to excel," Schreuder explained. "I chose the "Army Strong" slogan because it encompasses how we live our lives as members of the United States Army and acts as a constant reminder of why we serve.

"I did a bit of searching on the internet and got some ideas from some Army posters that I found," he said. "I combined a few designs to get the final product."

Schreuder spent approximately 12 hours creating the pumpkin, complete with a detailed Abrams Main Battle Tank and the "Army Strong" campaign slogan.