By U.S. ArmyJanuary 21, 2010
ANNISTON ARMY DEPOT, Ala. - The depot has launched a newly designed public Web site.
On Jan. 13, the Directorate of Information Management replaced the years-old home page with a new one, which is the handy work of information technology specialist Nick Thomas.
"This has been a long time coming," said Depot Public Affairs Officer Clester Burdell. "And, we still have plenty of work left to accomplish on all the pages within our public Web site. We realize and concur that the Internet is the public's preferred source for information."
Burdell is responsible for all information released to the public, to include the depot's public Web site, www.anad.army.mil
While the depot PAO has been working to get the site updated for several years now, the new design, in particular, stems from the Army's intent to have its brand displayed and represented across all organizations of the Army.
The depot's site now has the same 'look and feel' of the Army's official home page, www.army.mil. And rightly so! It should be noted that Army Materiel Command, ANAD's higher headquarters, was the first major command to implement this 'look'-Army camouflage art is used in the banner at the top of the site while news articles and photos are linked from the home page.
"Army is doing a great job at marketing its brand, and AMC is fully engaged in the public affairs mission to inform the public that our depots and arsenals are working around the clock to equip and sustain our troops," said Beth Clemons, public affairs specialist with AMC.
Clemons visited the depot on Jan. 11 to discuss the Web site and the Army's use of social networking sites such as Facebook and Twitter.
While AMC headquarters is currently at Fort Belvoir, Va., Clemons moved to Alabama in 2007 to work at the Headquarters, AMC-Forward location on Redstone Arsenal in Huntsville where the command is building its new headquarters facility. The 2005 Base Realignment and Closure decision prompted AMC's move from Fort Belvoir to Redstone, which is expected to be complete by 2012.
Clemons and her colleagues in the AMC Public and Congressional Affairs Office are active on social networking sites and use articles, images and videos from around the command to help populate their Web site, www.army.mil/amc. AMC public affairs practitioners also produce their own video segments for the command's News Dispatch and maintain other media outlets for the command.
Articles and images from ANAD are frequently featured on the AMC public Web site and, subsequently, within posts on social networking sites.
"While Anniston is not currently using social media sites, we are discussing the pros and cons of maintaining such accounts," said Burdell. "We're starting with the Web site, hoping to make it easier for the public to see what we're doing and know that we're making the very best use of taxpayers' dollars in our mission to provide our military and allies with tanks and weapons of the highest quality."