Exchange Main Store at White Sands Missile Range celebrates Grand Re-Opening

By Vanessa Flores, White Sands Missile Range Public AffairsMay 14, 2025

Exchange Main Store at White Sands Missile Range celebrates Grand Re-Opening
The Commanding General of White Sands Missile Range, Brig. Gen. George C. Turner and the Exchange team cut the ribbon for the grand re-opening of the store on May 14, 2025. (Photo Credit: Vanessa Flores, White Sands Missile Range Public Affairs) VIEW ORIGINAL

The grand re-opening event for the Exchange Main Store at White Sands Missile Range occurred on May 14. The event featured the Commanding General of White Sands Missile Range, Brig. Gen. George C. Turner and Garrison Command Sgt. Maj. Jamal N. Latore. In addition, JoAnne Cahalan, the Exchange General Manager for the region, was present on behalf of the Army and Air Force Exchange Service or AAFES.

The event celebrated the renovations completed at the store over the past year. Initially built in 1959 and previously renovated in 1999, the store now features a newly updated sales floor and offers customers a range of new retail options.

Exchange Main Store at White Sands Missile Range celebrates Grand Re-Opening
The grand re-opening event for the Exchange Main Store at White Sands Missile Range occurred on May 14. The event featured and Garrison Command Sgt. Maj. Jamal N. Latore. (Photo Credit: Vanessa Flores, White Sands Missile Range Public Affairs) VIEW ORIGINAL

"With limited retail options available for service members, families and personnel at White Sands, today's ceremony marks a significant step towards providing our community with improved retail, dining and convenience choices," said Cahalan.

Exchange Main Store at White Sands Missile Range celebrates Grand Re-Opening
The grand re-opening event for the Exchange Main Store at White Sands Missile Range occurred on May 14. The event featured and Garrison Command Sgt. Maj. Jamal N. Latore. (Photo Credit: Vanessa Flores, White Sands Missile Range Public Affairs) VIEW ORIGINAL

Attendees enjoyed samplings from Hunt Brothers' Pizza, Subway, and Snack Avenue, along with offerings from vendor partners like Heart of the Desert, Monster, and Body Armor.

Exchange Main Store at White Sands Missile Range celebrates Grand Re-Opening
The Commanding General of White Sands Missile Range, Brig. Gen. George C. Turner speaks at the grand re-opening of the Exchange store on May 14, 2025. (Photo Credit: Vanessa Flores, White Sands Missile Range Public Affairs) VIEW ORIGINAL

"This renovation is awesome. I am tracking based on my research, there are roughly 100 PXs and BXs across the world, and this is the best one," said Turner. "Congratulations on a job well done."