THE ARMY UNIVERSITY, FORT LEAVENWORTH, Kansas - The Army Leader Exchange’s third annual March Masters competition will run March 16 to April 6. Similar to the NCAA’s March Madness, it’s a single-elimination tournament. However, in March Masters, leader development content creators go head-to-head in social media polls to claim the titles of Content Creator Champion and MVP. This friendly social media driven competition has three ways to participate; bracket submission, voting, and as a competitor.
Competitors are content creators submitted by ALx audience members who are then seeded into a bracket based on their number of social media followers. The ALx audience can complete a bracket for the chance to win the title of “Bracket Boss.”March Master’s “regions”: include Army, Non-Army, Combined/Joint, and Individuals.
March Masters reaches approximately 3 million people annually to recognize and amplify the efforts of those who use their time, talents, and public platforms to create and share content which positively impacts and promotes the profession.
The purpose is to enable and inspire skilled and emerging leaders to perform an increased number of professional acts (learning, writing, mentoring) to strengthen the profession and drive positive change across the Army. This fosters a community where professionals have the resources to contribute to a larger conversation that makes the Army better – from squad level up.
How to play:
- Nominate your favorite content creator no later than 10 March 2025 via email or social media comments/messages. A content creator is any person or entity that creates or strategically shares leader development material through any medium or channel that contributes to the betterment of the Army profession. Content should be openly available without a paid subscription.
- Submit your bracket! Brackets will be announced on all ALx social media accounts on March 17th. Take a photo of your completed bracket and submit no later than 19 March at 1800. Simply email or post your bracket to your social media of choice and tag the Army Leader Exchange (@armyldrexchange) and include the hashtag: #MarchMasters
- Vote! Follow Alx on X, Instagram, or Linked In to vote throughout the month. Bracket Boss, Content Creator Champion, and MVP will be officially announced on 7 April 2025.
Find ALx at the following social media platforms:
X @ArmyLdrExchange, Facebook, Linked In, or Instagram
Questions? Email ALx at: usarmy.leavenworth.cac.mbx.tr-cac-inform-cell@army.mil
Sign up for the monthly ALx bulletin here: ALx.Army.mil
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