DeCA rolls out new line of Freedom’s Choice milk, eggs to Hawaii commissaries

By Defense Commissary AgencyApril 13, 2023

DeCA rolls out new line of Freedom’s Choice milk, eggs to select West Coast, Pacific commissaries
The Defense Commissary Agency (DeCA) announces the rollout of a new line of Freedom’s Choice milk and eggs to select West Coast and Pacific area commissaries – all priced below national brands. (Photo Credit: Courtesy) VIEW ORIGINAL

FORT LEE, Va. – The Defense Commissary Agency (DeCA) announces the rollout of a new line of Freedom’s Choice milk and eggs to select West Coast and Pacific area commissaries – all priced below national brands. This supports the DOD’s Taking Care of Service Members and Families initiative (https://www.defense.gov/Spotlights/Taking-Care-of-Our-People/).

The new line of Freedom’s Choice milk includes whole, 2 percent, 1 percent and skim milk. Freedom’s Choice eggs will come in 12- or 18-count large or extra-large cartons and is scheduled to roll out to select stores April 15. (See rollout schedule at end of news release)

“We are always seeking local American owned suppliers to help us put these food staple items on the shelf,” said Bonita Moffett, DeCA director of sales. “The full rollout to select West Coast and Pacific commissaries is expected to take three months. We are working with our suppliers to eventually offer these products to all our stores.”

“The rollout of these new dairy products further illustrates the military’s commitment to reduce commissary prices at the register about 3-5 percent on most items – particularly on food staples that struggling military families need most,” Moffett said.

“Taking Care of Service Members and Families” aligns with DOD’s overall campaign for economic security, first announced November 2021 when the Department unveiled its “Military Leader’s Economic Security Toolkit” on Military OneSource. The webpage is a central landing spot to help leaders connect service members and their families with resources they need to help boost their economic readiness.

The commissary benefit portion of the economic toolkit is spotlighted on the DeCA website, specifically on its “We’re Stronger Together” (https://www.commissaries.com/stronger-together) page that links military members to the following patron savings and nutritious options:

• Timely sales promotions as well as specific items highlighted in the biweekly sales flyer

• Private label brands and Your Everyday Savings! (YES!) programs that offer better prices on popular, core items

• Healthy options with dietitian-approved recipes, meal plans and quick, ready-to-eat, economical meal options via the deli and 174 dietitian-approved fueling stations

“We are committed to helping improve the quality of life of our eligible patrons by saving them at least a quarter on every dollar they spend on groceries compared to ‘outside the gate’ grocery stores,” Moffett said. “That’s $50 back in your pocket on a $200 grocery bill!

“We are a food security resource for our customers,” she added, “and as such, we are doing everything we can to get our military families the products they need – at the lowest price possible.”

Hawaii commissaries are scheduled to receive Freedom’s Choice large and extra-large 12 and 18 pack eggs between May 1-June 1, and Freedom’s Choice whole 2 percent, 1 percent and skim milk between June 1-July 1.

In Hawaii, authorized patrons have four commissaries they can shop at:

  • Hickam
  • Marine Corps Base Hawaii Kaneohe
  • Pearl Harbor (at the NEX)
  • Schofield Barracks

About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Commissaries provide a military benefit, saving authorized patrons thousands of dollars annually on their purchases compared to similar products at commercial retailers. The discounted prices include a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America’s military and their families, and help recruit and retain the best and brightest men and women to serve their country.