The U.S. Army Chaplain Corps brand guidelines have been designed in line with the U.S. Army brand guidelines, to protect the Chaplain Corps brand by ensuring quality, consistency, and professionalism in all Chaplain Corps communications across all channels.
These guidelines are intended to help U.S. Army Chaplain Corps members create compelling communications that reinforce the Chaplain Corps brand.
These guidelines are for internal and external use, and should be used for all official Chaplain Corps communications at all echelons.
A brand guide inspires, educates, and builds brand awareness. Guidelines help everyone stay on brand, but they only get us halfway there. Organizations need to drive engagement.
The vision of the U.S. Army Chaplain Corps, and the meaning behind its brand, need to be communicated consistently and effectively, to ignite a fire within every single member of the Chaplain Corps, and to advance our mission.
It is the Chaplain Corps’ sacred duty to care for the soul of the Army. Effective Chaplain Corps brand identity implementation will help the Corps do just that.
Pro Deo et Patria – For God and Country!
Download the U.S. Army Chaplain Corps Brand Guide by section:
1.0 INTRODUCTION - Chaplain Corps Brand Guide.pdf [PDF - 7.6 MB]
2.0 BRAND IDENTITY - Chaplain Corps Brand Guide.pdf [PDF - 6.1 MB]
3.0 BRAND ESSENCE, VOICE _ TONE - Chaplain Corps Brand Guide.pdf [PDF - 6 MB]
4.0 BRAND ELEMENTS - Chaplain Corps Brand Guide.pdf [PDF - 5.6 MB]
5.0 SOCIAL MEDIA - Chaplain Corps Brand Guide.pdf [PDF - 4.4 MB]
6.0 AFTERWORD - Chaplain Corps Brand Guide.pdf [PDF - 1.1 MB]
Download the abridged version of the U.S. Army Chaplain Corps Brand Guide:
Chaplain Corps Brand Guide (Abridged)_Sep 2020.pdf [PDF - 6.5 MB]