Picatinny small business office now accepting video capability statements

By Gherin Fracasso, Chief, Office of Small Business Programs New JerseySeptember 22, 2020

Videos can help small businesses to showcase the capabilities they have to offer when seeking business partnerships with organizations that are part of the U.S. Army. The Office of Small Business Programs – New Jersey is now accepting video capability statements in addition to the traditional paper statements. Photo by Gerard J. Sekerak. (Photo Credit: Gerard Sekerak) VIEW ORIGINAL

PICATINNY ARSENAL, N.J. -- As marketers and media consumers have increasingly come to rely on videos and other visual forms of communications, Picatinny Arsenal’s outreach office for spurring growth among small businesses has taken note.

As such, the Office of Small Business Programs – New Jersey (OSBP-NJ) is now accepting video capability statements to serve as a new way – and potentially more effective method – for small businesses to market their capabilities to U.S. Army organizations.

A quality capability statement that captures and portrays what a small business could bring to the Army team could lead to great opportunities for the business, while also supporting the Army’s mission.

Capability statements have previously existed only in paper form. OSBP-NJ has strongly encouraged small businesses to produce and distribute these statements to assist in their marketing efforts.

Since the small business programs office serves as a conduit of communication between industry and government, video capability statements will be shared with your targeted audience. This sharing enables small businesses to showcase their capabilities and increase those critical opportunities to further describe and explain what a business has to offer.

We are not aware of any other Army procurement office that offers this new visual way of doing business, but we know that video can be impactful to viewers. Videos are known to be an effective way to deliver key messages to audiences in this competitive information environment.

The small business office continues to encourage the use of paper-based capability statements.

The mission of OSBP-NJ is to provide maximum practicable opportunities within Army Contracting Command- New Jersey acquisitions to Small Business, Service-Disabled Veteran-Owned Small Business, HUBZone Small Business, Small Disadvantaged Business (8(a)), and Women-Owned Small Business concerns.

For additional details and/or video submission, please contact usarmy.pica.acc.mbx.acc-nj-sbo@mail.mil