DALLAS -- The Army & Air Force Exchange Service is keeping its promise to warfighters and their families to offer competitive prices this gift-giving season.

With the Exchange's extended holiday price guarantee, from Dec. 1 to Dec. 24, shoppers who make a purchase at ShopMyExchange.com or in-store and find the identical item at a lower price at another retailer can receive an Exchange gift card for the difference. Shoppers must present a receipt or online order confirmation along with a local competitor's current ad at their local Exchange customer service desk. Some exclusions apply.

The Exchange's regular price guarantee allows for price-matching within 14 days. The holiday extended price guarantee lets Exchange shoppers get the best deals through most of December.

"The Exchange is committed to making sure Airmen, Soldiers and their Families receive the best price on all holiday purchases," said Air Force Chief Master Sgt. Luis Reyes, Exchange senior enlisted advisor. "We strive to make the Exchange the preferred retailer for the entire military community with tax-free shopping and military exclusive pricing year-round."

Military shoppers, including honorably discharged veterans, who made their purchase at ShopMyExchange.com can receive their gift card by filling out a customer feedback form at ShopMyExchange.com/customer-service or by calling the Exchange Customer Contact Center at 1-800-527-2345.