Vicenza Exchange prepares to undergo 'Extreme Makeover'

By james brooksAugust 7, 2019

Powerzone readies for renovation
(Photo Credit: U.S. Army) VIEW ORIGINAL

Vicenza, ITALY (Aug. 7, 2019) -- Some of the more popular sections of the Vicenza Exchange are moving locations this week in preparation for the start of a lengthy "extreme makeover" scheduled to begin next month and will last into the fall of next year.

Much like the popular television show that turns regular homes into extravagant residences, the Caserma Ederle Exchange shopping center has begun its own versions of "Extreme Makeover."

"We ask that our shoppers please 'pardon our dust' for the next several months as we build a better benefit for Soldiers and their families here at Caserma Ederle Vicenza," said the Exchange's General Manager Jennifer Jordan. "We will remain open for the duration of the remodel and will take every precaution possible to ensure our shoppers barely notice the flurry of activity taking place behind the scenes."

Vicenza Exchange customers will notice greeting cards, books and magazines have moved to a section of the Powerzone. The mobile phone store is being relocated across from its current location. More relocations will be announced and information regarding the entire project will be available near the entrance of the food court.

When completed, the shopping center will contain all the latest merchandising standards. The image upgrade will bring all merchandise within the main retail area for a streamlined shopping experience in addition to the installation of all-new fixtures throughout the store. A sports nutrition concept shop is being added as well as the latest Be-fit athletic clothing line in support of the Healthy Army Initiative. In the food court and services areas, the layout is being optimized and new food concepts Bun-D and Dunkin Donuts are being added.

During the renovations, shoppers will still have a full assortment to choose from as portions of the facility will be temporarily relocated so they can remain open for the duration of the project.

(Army and Air Force Exchange Service Public Affairs contributed to this article)