In late May, the U.S. Army Installation Management Command (IMCOM) launched the IMCOM Service Culture Initiative. In June, members of the Fort McCoy Garrison leadership signed the leadership pledge supporting the initiative.

The Service Culture Initiative campaign, according to IMCOM, represents the command's long-term commitment to providing the best possible customer service to Soldiers, Families, and communities.

The campaign is based on the premise that excellence in customer service is a result of how an organization treats its employees. If employees have engaged and caring leaders, feel valued and respected for the work they do, are properly trained, and live the Army values, they will in turn pass forward this positive attitude to their customers and co-workers.

A part of the initiative is the "IMCOM Pledge to Our Customers." In this pledge, IMCOM acknowledges the special contributions and sacrifices of Soldiers and their Families to the nation.

IMCOM officials further defined the pledge, stating that as members of a service provider organization, "we are committed to providing programs and services delivered with a sense of individual pride, professionalism, and in keeping with the spirit of Army values and IMCOM principles. We create value for our customers through consistent and easily-accessible service."

The pledges states: "We will deliver quality products and services; build relationships - with communities, with our customers, and with each other; be kind and respectful to those we serve; conduct ourselves professionally; welcome and encourage feedback; communicate and listen; provide neat, professional and aesthetically pleasing facilities; and take ownership of our actions."

Similarly, the IMCOM Leadership Pledge committed to by Fort McCoy leadership represents the long-term commitment to improving Fort McCoy as an organization.

"Taking care of our customers begins with taking care of our most valuable asset - our Fort McCoy professionals," said Jeff Uhlig with the Directorate of Family and Morale, Welfare and Recreation during the signing of the leadership pledge in June.

"The pledge (that) Fort McCoy Garrison leadership (signed) confirms that Fort McCoy leaders will provide our team members the same concern, respect, and caring attitude that we expect them to share with our customers - Soldiers, Families, civilians, and retirees," Uhlig said.

During the launch of the Service Culture Initiative, IMCOM Commanding General Lt. Gen. Kenneth R. Dahl said it takes everyone to make the initiative work. "This will take the combined effort and commitment of every IMCOM professional to be successful," he said in a May article from IMCOM Public Affairs.

The initiative also is reflective of organizational beliefs established for Fort McCoy through strategic planning.

They include:

• Military and civilian service at Fort McCoy demands values-centered professionals.

• Fort McCoy focuses on results and accountability.

• Fort McCoy delivers the highest quality products and services.

• Fort McCoy embraces continuous improvement.

• Stewardship of Fort McCoy's fiscal and natural resources, energy, and environment is imperative.

More on the Service Culture Initiative is available online at A video about the initiative featuring Dahl also is available online at

Learn more about Fort McCoy online at Follow Fort McCoy on Facebook: @ftmccoy and on Twitter: @usagmccoy.

(Installation Management Command Public Affairs contributed to this article.)