By Julia Mitchell (USMA West Point, Public Affairs)June 16, 2016
WEST POINT, N.Y. -- The United States Military Academy at West Point Exchange is putting some muscle in its efforts to ensure Soldiers have access to the products they need to maintain healthy lifestyles with its new BE FIT concept shop, which opened in late May.
"The Exchange is committed to meeting the needs of Airmen, and part of this dedication is giving them product choices to ensure they stay healthy," said West Point Exchange General Manager Angela DeRosa. "The Exchange's BE FIT area is a one-stop shop for products that contribute to readiness and resiliency."
West Point's BE FIT shop, located inside the Exchange, looks and feels like a major sporting goods store, with athletic apparel and footwear for men and women all in one convenient spot. BE FIT aisles are stocked with clothing and shoes from name brands including Nike, Under Armour, Adidas, New Balance, Asics and more.
The BE FIT shop is part of a strategic initiative to bring top national brands to Soldiers, families and retirees at competitive prices.
"We're listening to our shoppers and bringing them the products they're asking for," DeRosa said. "With the BE FIT shop, the Exchange helps Soldiers sustain a healthy lifestyle while bringing them the value and convenience they deserve."
The Army & Air Force Exchange Service has opened BE FIT shops at its stores across the world. The first opened in late 2014 at Joint Base San Antonio-Randolph. Since then, the effort has grown, with 38 shops completed in 2015. In 2016, 17 BE FIT shops are set to be implemented.