FORT RUCKER, Ala. - With the launch of the peer-to-peer video competition, the U.S. Army Combat Readiness/Safety Center hopes to harness the power of peer influence to help prevent accidents and save lives.

The competition tagline, "Make a movie - save a life", challenges Soldiers to personalize safety messaging by creating short videos which promote off-duty safety awareness. The goal is to have Soldiers create safety messages that speak directly to their peers.

Entrants post their video on any social networking site and send a link to USACRC to submit their video for consideration. Videos should effectively convey ways to safely conduct off-duty activities and a humorous slant is encouraged.

"So much of what we accomplish in safety is considered boring by most," said USACRC Command Sergeant Major, Tod Glidewell. "Today's Soldier is tech savvy and digital communication literate. Peer to Peer allows Soldiers to use their creativity to communicate safety information they way they want to hear it."

Peer to Peer puts safety into the hands of Soldiers and provides a venue to share tips, lessons learned and best practices. Most Soldiers have a favorite "There I was" story and the video medium will allow them to share the benefit of their experience with an Army-wide audience.

"The battle buddy mindset has kept many a Soldier from harm," said Dr. Patricia Le Duc, director, Human Factors Task Force. "This competition capitalizes on the power of peer influence, and extends its reach exponentially through the Web."

The contest runs through March 31, 2009, and is open to all military ID card holders including Army Reserve and National Guard Soldiers.

Visit the Peer to Peer Web page for promotional materials, official rules and a sample peer safety video.