FALLS CHURCH, VA - Army Medicine has taken outreach to a new level. As part of its strategic engagement initiative to tell the Army Medicine, Army Health and Army Readiness story, it is leveraging the use of its Ambassador Program to share information with stakeholders. The program is proving to be a powerful influencer as Army Medicine transforms from a healthcare system to a system for health.
Army Medicine Ambassador Program Manager, Adrian Morales, said, "Our Army Medicine Ambassadors are a critical link to our non-choir Army Medicine audiences across the world and serve as champions of the great achievements and advancements in military medicine, research, and technology. These individuals engage community leaders and groups on a local, regional and national level and are critical messengers of Army Medicine's efforts to support our Soldiers, Family members and retirees."
Ambassador opportunities/events include speaking engagements, outreach programs, education programs, seminars and media engagements. Ambassadors consist of personnel from military and dental treatment facilities to include command surgeons, spouses, active and retired military officers/enlisted personnel and DA civilians who are strongly involved with the military health system.
The Army Medicine Ambassador Program is designed to enhance relationships within the rest of the military, business/civic leaders, academia, industry, family readiness groups and foreign dignitaries through positive and informative engagements. It is an important communication tool that informs Soldiers, family members and community leaders on the important mission Army Medicine has and the services it provides.
Army Medicine has taken great strides regarding the Ambassador Program. There are now more than 300 Army Medicine Ambassadors who work within their respective commands to share information about Army Medicine with Soldiers, families, friends, retirees, community civic groups, and the American public. All MEDCOM commanders and organizations have implemented the Ambassador Program at their level to promote Army Medicine.
As part of the program, the Army Medicine Directorate of Communications provides public affairs related training to the ambassadors. In March 2014, Army Medicine assigned program managers at the regional and local levels to support the Army Medicine Ambassador Program. During the third quarter, the Ambassadors recorded over 250 engagements with military/civilian communities, foreign dignitaries, academia, industry and local leaders.
Ambassadors will continue to highlight the fact that Army Medicine is America's premiere medical team, and share good news about Army Medicine and the service they provide to our Soldiers, their Families and the communities they live in and serve.
As the program moves forward, Army Medicine Ambassadors will continue conducting speaking engagements on a variety of medical/health related topics. To ensure the program's effectiveness, Army Medicine will ensure the right people with the right skills, knowledge and credentials are able to deliver relevant health related information to its stakeholders. The vision is that the Ambassador Program can, one day, become an Army-wide program for all Soldiers, families, DA civilians and retirees.
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