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Today's Focus:

Army Strategic Communication Calendar

SENIOR LEADERS ARE SAYING

"Today, the forces of the ROK-U.S. Alliance, the strongest alliance in the world, stand ready to defend the Republic of Korea, at a moment's notice, against any threat or provocation. While we take time today to honor the legacy of Task Force Smith, we also remain resolved to making sure that there are no Task Force Smiths in the our future."

-Gen. Walter L. Sharp, commander of United Nations Command, Combined Forces Command and U.S. Forces Korea, at the memorial service commemorate the 60th anniversary of Task Force Smith at the Jukmiryeong War Monument in Osan City, South Korea, emphasizes no repeats of the losses at the first engagement between U.S. and North Korean forces, the American Soldiers in Task Force Smith were outnumbered

Task Force Smith honored at 60th anniversary ceremony in Korea

WHAT THEY'RE SAYING

"I'm excited about West Point being the core of (improving) how Soldiers, spouses and the family are not only transitioned out of the active force, but assessed in and developed throughout their time in service."

- Lt. Col. Isaiah Wilson III, director of American Politics in the Department of Social Sciences at West Point, speaking about the changes to the Army Career and Alumni Program which was created to help Soldiers make crucial career decisions near the end of their commitments to the Army

West Point team set to improve ACAP

A CULTURE OF ENGAGEMENT

PROFESSIONAL WRITING

Army Professional Writing

TODAY'S FOCUS

Army Strategic Communication Calendar

What is it?

The Army Strategic Communication Calendar (ASCC) captures and displays events from across the Army and tracks them against the Secretary of the Army's and the Army Chief of Staff's communication priorities. It reflects the critical importance of the Army communicating with its internal and external audiences.

What has the Army done?

The ASCC is an AKO-based website, accessed via the link shown below with AKO username and password or Common Access Card (CAC). Army installations, commands, and agencies can enter their local events on the calendar and indicate which Army campaign and which of the Army imperatives (Sustain, Prepare, Reset, and Transform) they support. The four imperatives are intended to bring the force back into balance and to sustain a campaign quality, expeditionary Army.

Users also can see whether their events link or synch with those at other installations and at Army headquarters.

Why is it important to the Army?

By providing a broad, Army-wide overview of communication events in support of Army campaigns and the four Army imperatives, the calendar facilitates coordinated and comprehensive communication among and by installations, commands, and agencies to tell the Army's story. For example, the calendar lists all the Army's Community Covenant events.

The calendar also lists significant national or federal government dates. By bringing visibility to such dates, commands and installations can use them as platforms for communication initiatives at a time when audiences may have heightened interest. For example, with August 26 marking Women's Equality Day, audiences could be more receptive around that time to information on how today's Army advances diversity.

What is planned for the future?

The ASCC will continue to add more functionality and capabilities for the users. Currently, the technical developers are building the "Additional Information" section that will be included in the "Add Event" screen. The additional information section will allow users to track the projected goals they are hoping to achieve, the audience they are trying to reach, media invited and a section to add the implementation plan. After this is completed the developers will build the "Feedback" section. This will allow users to record if their goals were met, the audience that actually attended and the media products that were created from the event.

Resources:

This calendar only works if your installation or command uses it. Enter information or see what's going on around the Army @ Army Strategic Communication Calendar portal

STAND-TO! NEWS

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