ARMY.MIL: The Importance of Web Communication
What is it?
ARMY.MIL is the official public U.S. Army homepage. It is publicly available and accessible to anyone with access to the Internet. By being online with ARMY.MIL, the Army disseminates cutting-edge news and information to about 4 million people a month about its Soldiers, policies, organizations and functions of the Army. The audience - made up of Soldiers, civilians, the general American public, and even international audiences - can get their official, timely and accurate information from ARMY.MIL, 24 hours a day, 7 days a week.
What is the Army doing?
ARMY.MIL falls under the Office of the Chief of Public Affairs and is a critical tool to tell the Army story.
ARMY.MIL works closely with all the various commands, organizations and installations within the Army to ensure the American public understands the importance of the Army's mission.
By consistently updating ARMY.MIL with the most timely news and information from all over the Army, the site has been ranked in the top 1 percentile of all public Web sites in number of viewers and has won the Thomas Jefferson Award for Outstanding Flagship Web site.
Why is this important to the Army?
As the Web evolves, people are turning to it to share information in the blink of an eye. ARMY.MIL is dedicated to telling the stories of our brave men and women in uniform and the families and communities that support them.
Just as the Army is dedicated to being a world-leader in technology and winning its missions, ARMY.MIL is dedicated to being an ever-improving Web site that keeps a world-wide audience up-to-date on the Army story.
What efforts does the Army have planned for the future?
Be on the look-out for changes coming to ARMY.MIL in the next few weeks. Some will be subtle. Some will be obvious. All will better serve the Army and the wider ARMY.MIL audience. Next week, another STAND-TO! will specify the exciting changes coming to ARMY.MIL, and why they are important.
U.S. Army Public Web site
- 2008 Strategic Communication Guide - Read the 2008 Army Strategic Communication Guide for key messages and updates
- Strategic Communication Coordination Group (SCCG) Workspace
- Army Public Affairs Portal
- Stories of Valor
- Speaker's Toolkit
- Information Papers with " 2008 Army Posture Statement"