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Edition: Tue, October 28, 2008
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TODAY'S FOCUS

Armed Forces Recreation Center Resorts

What are they?

Armed Forces Recreation Center (AFRC) full-service resort hotels are Joint Service Facilities that provide quality, affordable, family-oriented vacation recreation opportunities to service members, their families, and authorized patrons of the Total Defense Force. Active-duty military, retirees, currently employed and retired Department of Defense civilians, reservists, delayed entry recruits and family members can all use these facilities.

What has the Army done?

AFRCs, operated by Family and Morale, Welfare and Recreation Command, are located at ideal vacation destinations across the world. The five sites include the Hale Koa Hotel in Honolulu, Hawaii; Shades of Green on Walt Disney World in Orlando, Fla.; Dragon Hill Lodge in Seoul, South Korea; Edelweiss Lodge and Resort in Garmisch, Germany; and the Army's newest location--The Cape Henry Inn and Beach Club, at Fort Story, Va..

Why is this important to the Army?

Providing high-quality, affordable resort-style facilities is commensurate with the philosophy that Soldiers are entitled to the same quality of life as the citizens they are pledged to defend. High demand at Shades of Green, historically the only AFRC located in the continental United States, coupled with thousands of troops returning through Army Transformation efforts and the current climate of multiple deployments, pointed to the need for additional stateside AFRC venues. Acquisition of The Cape Henry Inn and Beach Club located on the Eastern Seaboard provides a leisure destination for thousands of eligible patrons living within a four-hour drive of the Virginia Beach area.

What is the Army doing?

The Army converted the existing 95-room oceanfront property, run as an installation-level recreational facility, to an AFRC, April 1, 2007. Plans include expanding to more than three times the current guest room capacity, with modern food and beverage services, recreation facilities, and complete conference capabilities. Execution of the significant upgrade to The Cape Henry Inn and Beach Club will require demolition of the existing community club to make room for construction of a new 150 room hotel commencing in fiscal 2009. The center will also serve as a rest and relaxation facility and a site for family and marriage retreats for redeploying service members.

Revenues from AFRCs are reinvested to maintain and improve the physical plant, while providing the greatest possible value for guests. The Army continues to promote strong family values by providing the AFRCs; a reflection of the Army's strong commitment to improved quality of life.

Resources

Armed Forces Recreation Centers

INFORMATION YOU CAN USE

- 2008 Strategic Communication Guide - Read the 2008 Army Strategic Communication Guide for key messages and updates

- Strategic Communication Coordination Group (SCCG) Workspace

- Army Public Affairs Portal

- Stories of Valor

- Speaker's Toolkit

- Information Papers with " 2008 Army Posture Statement"

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