STAND TO!

Edition: Fri, August 22, 2008
Current Edition | FOCUS Submission Guidelines | Stand-To Fact Sheet | Printable Version

WHAT THEY'RE SAYING

"One of the most exciting applications is an electromagnetic cloak that can bend light around itself, similar to the flow of water around a stone. Making invisible both the cloak and an object hidden inside."

-Dr. Richard Hammond, theoretical physicist, Optical Physics and Imaging Science (U.S. Army's Research Office)

Army research on invisibility not science fiction

TODAY'S FOCUS

RAND survey of Stand To! readers on Army strategic communications

What is it?

In an effort to help the Army communicate more effectively with internal and external audiences, the Army's Office of the Chief of Public Affairs has asked the RAND Corporation's Arroyo Center to conduct a survey of Stand To! readers on issues related to Army strategic communications; the survey is designed to assist the Army in identifying ways to improve its strategic communication capabilities.

The RAND Corporation is a non-profit research institution that is independent of the Army, and the Arroyo Center is the U.S. Army's federally-funded research and development center. RAND was asked to conduct the survey as part of fiscal year 2008 study, on ways to improve Army's strategic communication.

Why is this important to the Army?

Chief of Staff of the Army Gen. George Casey has identified Army strategic communication with internal and external audiences as a critical enabling capability for achieving broader Army objectives. However, the Army currently lacks baseline data for identifying the best ways to improve Army strategic communications. The survey is designed to fill this gap, and help identify areas where the Army is in good shape, and where additional attention and effort may be indicated.

What has the Army done?

Headquarters Department of the Army is in the early stages of building a strategic communication capability, and commissioned RAND to provide research assistance. To date, the study team has conducted a survey of a representative sample of active-duty Soldiers; this survey of Stand To! readers will complement the first survey.

What continued efforts does the Army have planned for the future?

The Office of the Chief of Public Affairs has expressed interest in continuing the present study in fiscal year 2009, and having RAND conduct additional surveys of Army Guard and Reserve, Army civilians, and Army veterans.

How can Stand To! readers participate in the survey?

Readers can participate in the survey by directing their web browser to Army STRATCOMM Web survey .

Participation in this survey is voluntary, and responses are confidential; the survey should take 15-20 minutes to complete.

If you have any questions regarding this survey, or cannot access the website for any reason, you can email to the RAND survey coordinator, Megan Zander.

Resources:

RAND Corporation Web site

INFORMATION YOU CAN USE

- 2008 Strategic Communication Guide - Read the 2008 Army Strategic Communication Guide for key messages and updates

- Strategic Communication Coordination Group (SCCG) Workspace

- Army Public Affairs Portal

- Stories of Valor

- Speaker's Toolkit

- Information Papers with " 2008 Army Posture Statement"

A CULTURE OF ENGAGEMENT

The Army Community Relations Calendar

Bloggers Roundtable

Secretary Geren visits Leonard Wood, signs covenant

CALENDAR

Aug. 8 - 24, 2008: XXIX Olympic Games: Beijing 2008: U.S Army Olympian Web site

Aug. 16, 2008: 25th Anniversary of Army Family Action Plan site

Aug. 26, 2008: Women's Equality Day

September, 2008: National Preparedness Month

Sept. 2, 2008: Post World War II Japan

Sept. 7, 2008: Freedom Walk

SOCIAL NETWORKING

NEWS ABOUT THE ARMY

WAR ON TERROR NEWS

OF INTEREST

WORLD VIEW

WHAT'S BEING SAID IN BLOGS