• This Boston Green Academy student (right) is at SolidWorks facility in Waltham, Mass., just outside of Boston. It was the Army-sponsored kickoff to that region March 22, 2012. With him is Tony Schumacher, the Army-sponsored NHRA Top Fuel Dragster driver.

    Army supports science, technology youth activities

    This Boston Green Academy student (right) is at SolidWorks facility in Waltham, Mass., just outside of Boston. It was the Army-sponsored kickoff to that region March 22, 2012. With him is Tony Schumacher, the Army-sponsored NHRA Top Fuel Dragster...

  • During a 45-minute race at the national finals in Charlotte, N.C., teams with a higher "green index" get a head start. The green index comes from scores on their renewable energy projects in which students charge their electric cars off the grid using solar, wind or hydrogen. The 2012 National Finals were hosted by Stewart-Haas Racing (a NASCAR team that was at the time sponsored by the Army) in Kannapolis, N.C., during All-Star Race Weekend at Charlotte Motor Speedway, May 19, 2012.

    Army supports science, technology youth activities

    During a 45-minute race at the national finals in Charlotte, N.C., teams with a higher "green index" get a head start. The green index comes from scores on their renewable energy projects in which students charge their electric cars off the grid using...

  • This team at the National Finals is from Garinger High School in Charlotte, N.C. Their team name is Lightning Motorsports. They first formed a team in partnership with the Charlotte Police Department's "Gang of One" program to fight Gang Violence. Their team members who have graduated now give back by mentoring new teams. The 2012 National Finals were hosted by Stewart-Haas Racing (a NASCAR team that was at the time sponsored by the Army) in Kannapolis, N.C., during All-Star Race Weekend at Charlotte Motor Speedway, May 19, 2012.

    Army supports science, technology youth activities

    This team at the National Finals is from Garinger High School in Charlotte, N.C. Their team name is Lightning Motorsports. They first formed a team in partnership with the Charlotte Police Department's "Gang of One" program to fight Gang Violence...

  • At the 2012 National Finals Army Strength in Action challenge students get to fly in an Apache helicopter simulator. The 2012 National Finals were hosted by Stewart-Haas Racing (a NASCAR team that was at the time sponsored by the Army) in Kannapolis, N.C., during All-Star Race Weekend at Charlotte Motor Speedway, May 19, 2012.

    Army supports science, technology youth activities

    At the 2012 National Finals Army Strength in Action challenge students get to fly in an Apache helicopter simulator. The 2012 National Finals were hosted by Stewart-Haas Racing (a NASCAR team that was at the time sponsored by the Army) in Kannapolis...

  • A student shows her team project to a Charlotte, N.C.- based recruiters at the national finals. Each paper packet describes a different project including aerodynamic design, solar car, robot car, wind tunnel design, etc. The board is their marketing activities and general team branding and identity. Her team won the finals. They are from the R.L. Turner High School's Math, Engineering, Technology & Science Academy in Carrollton, Texas. The 2012 National Finals were hosted by Stewart-Haas Racing (a NASCAR team that was at the time sponsored by the Army) in Kannapolis, N.C., during All-Star Race Weekend at Charlotte Motor Speedway, May 19, 2012.

    Army supports science, technology youth activities

    A student shows her team project to a Charlotte, N.C.- based recruiters at the national finals. Each paper packet describes a different project including aerodynamic design, solar car, robot car, wind tunnel design, etc. The board is their marketing...

  • This was the regional kickoff at Atlanta Motor Speedway May 2, 2012, for the student teams of Atlanta Public Schools (schools from APS include B.E.S.T. Academy, Frederick Douglass and Grady High Schools) and many surrounding counties including Forsyth, Fulton and DeKalb. Ryan Newman's show car was provided by Stewart-Haas Racing as one of the activities they experience during the kick-off event. Antron Brown, the Army's partial-sponsored NHRA Top Fuel Dragster driver, was there to mentor and speak to the students.

    Army supports science, technology youth activities

    This was the regional kickoff at Atlanta Motor Speedway May 2, 2012, for the student teams of Atlanta Public Schools (schools from APS include B.E.S.T. Academy, Frederick Douglass and Grady High Schools) and many surrounding counties including Forsyth...

  • The North Carolina-based recruiter looks like he is giving hints to the team from the R.L. Turner High School's Math, Engineering, Technology & Science Academy in Carrollton, Texas. They are about to run the Pit Stop Challenge in which teams have to work together to drive their R/C cars a short distance, change tires and batteries then send the car back to the start-finish line. It is all about teamwork and some teams modify their cars in ways to make it go faster. For example, with a quick disconnect battery. Some choose hand tools while others choose power tools.

    Army supports science, technology youth activities

    The North Carolina-based recruiter looks like he is giving hints to the team from the R.L. Turner High School's Math, Engineering, Technology & Science Academy in Carrollton, Texas. They are about to run the Pit Stop Challenge in which teams have to...

  • These Boston Green Academy students are at SolidWorks facility in Waltham, Mass., just outside of Boston. It was the Army-sponsored kickoff to that region March 22, 2012. With them is Tony Schumacher, the Army-sponsored NHRA Top Fuel Dragster driver.

    Army supports science, technology youth activities

    These Boston Green Academy students are at SolidWorks facility in Waltham, Mass., just outside of Boston. It was the Army-sponsored kickoff to that region March 22, 2012. With them is Tony Schumacher, the Army-sponsored NHRA Top Fuel Dragster driver.

WASHINGTON (Army News Service, Jan. 22, 2013) -- Today's Soldiers are strong and technologically savvy, and the Army aims to continue to attract these young people to its ranks, said Deputy Assistant Secretary of the Army for Marketing Mark S. Davis.

The Army also wants to educate the public about the many opportunities it offers young people who want careers in science and technology, said Davis, who also is the director of Army Marketing and Research Group, or AM&RG, which was created in April 2011.

"The more we expose the public to our Soldiers, civilians and family members, the stronger our brand becomes, the more our story is understood and believed, and the more comfortable influencers and potential prospects are in recommending or serving in our ranks," Davis said.

One AM&RG initiative, started a year ago, involves science, technology, engineering and mathematics, or STEM, activities and competitions in high schools across the country.

"We're trying to reformulate the public's image of the Army by demonstrating that the Army is a top choice for smart kids and there are many technology opportunities for them," said Terri Stripling, president of Ten80 Education.

Stripling's company works with the Army to organize STEM activities in schools across the country, "which collaborate, create and compete with one another.

"We kick off the program at each region with a big event that's like a high-tech science fair, coupled with a fast-paced, exciting NASCAR or NHRA race," she said. "Students and educators get to experience the Army's technology and varied career options via an Army static display, helicopter, vehicles, equipment, field hospital, things like that," she said.

"Then each school receives a STEM curriculum to learn the basics and problem solving, engineering and design and a range of projects that span a wide variety of interests," she continued. "Finally, a competition is held at the end of the school year to determine the regional and national winners in each category and overall."

Regions that have participated include Boston, Chicago, Detroit, Los Angeles, Atlanta, and Phoenix.

Recruiters deliver the projects and curriculum to each school.

"This is a great way for recruiters to gain access to the high schools and generate leads," she said, adding that they spend a lot of time with the students and teachers, providing inspirational role models.

Projects involve such technology as robots, remote-controlled cars or helicopters, for example. The curriculum that goes with each project, she said, explores how the systems are designed and provides ideas for ways to improve them.

For example, students with an R/C car "study the suspension system, design the car body and even learn how to develop an autonomous driving system," she said. "Then, they have racing competitions with other schools in the region."

Each school tailors the STEM project to its own requirements, she said. For example, one school might host the entire project in the science class. The ideal way ahead, however, would be for the school to develop a cross-discipline approach, she said.

For instance, the engineering, math, and science departments would collaborate on the project, she said. They might even include the economics class to develop a marketing plan and a way to raise capital for their fictitious company.

"The entire project is team-based, and this fits in well with the 'Army Strong' message of the Army being one team with individuals taking the initiative," she said.

Schools are also encouraged to partner with local businesses and universities to get assistance with their projects, she said.

The entire program is a win-win for the schools, the public and the Army, she said.

"Recruiters also gain access to women, minorities and under-served students who Ten80 Education primarily serves," she added.

Page last updated Tue January 22nd, 2013 at 00:00