• ATLANTA, Ga. (March 23, 2011) - A conference delegate submits her response to a survey question, using a wireless interactive remote device. During the 2011 AFAP conference, FORSCOM's Strategic Communication Team conducted an ARFORGEN (Army Force Generation) survey using the Survey Response System (SRS) to aid in improving qualitative and quantitative research data about the effectiveness of messaging.

    SRS Remote

    ATLANTA, Ga. (March 23, 2011) - A conference delegate submits her response to a survey question, using a wireless interactive remote device. During the 2011 AFAP conference, FORSCOM's Strategic Communication Team conducted an ARFORGEN (Army Force...

  • ATLANTA, Ga. (March 23, 2011) - Lt. Col. Nicole Parker, strategic communication chief at FORSCOM Public Affairs, talks to conference delegates about the importance of ARFORGEN (Army Force Generation) and how it affects Soldiers and Families.  ARFORGEN is the Army's method of providing combatant commanders (CCDR) and civil authorities with a steady supply of trained and ready units that are task organized in modular, expeditionary force packages and tailored to joint mission requirements.

    Lt. Col. Parker Briefs

    ATLANTA, Ga. (March 23, 2011) - Lt. Col. Nicole Parker, strategic communication chief at FORSCOM Public Affairs, talks to conference delegates about the importance of ARFORGEN (Army Force Generation) and how it affects Soldiers and Families. ARFORGEN...

  • ATLANTA, Ga. (March 23, 2011) - Carol Eubanks, public affairs specialist (standing at the front), explains the overall purpose of the ARFORGEN (Army Force Generation) survey, which was used to test the FORSCOM Army Family Action Plan Conference delegate's knowledge and basic understanding of ARFORGEN.

    Ms. Eubanks Briefs

    ATLANTA, Ga. (March 23, 2011) - Carol Eubanks, public affairs specialist (standing at the front), explains the overall purpose of the ARFORGEN (Army Force Generation) survey, which was used to test the FORSCOM Army Family Action Plan Conference...

ATLANTA, Ga. (Mar. 23, 2011) - About 50 delegates from U.S. Forces Command (FORSCOM) units nationwide here for the Army Family Action Plan (AFAP) Conference, March 7-11, took part in a survey to gauge their knowledge of Army Force Generation (ARFORGEN).

Consisting of 15 questions, the survey was conducted using FORSCOM's Audience Response System (ARS) that features automated anonymous response technology.

This is done by providing each survey participant with a wireless, interactive, remote response device use to give quick, real-time answers to each question. The anonymity of the system makes participants more apt to offer honest feedback, said Lt. Col. Nicole Parker, chief of FORSCOM Public Affairs' Strategic Communication Team.

The purpose of this particular survey was to help improve the qualitative and quantitative research about the effectiveness of ARFORGEN strategic communication efforts. The FORSCOM AFAP Conference delegates were chosen to take part in the survey, because they represented a broad, Command-wide audience.

Previously, FORSCOM Public Affairs has used ARS to measure the knowledge and opinions of Army Family members, Department of the Army (DA) civilians, senior officers, non-commissioned officers (NCOs) and enlisted Soldiers about ARFORGEN and other topics during forums and conferences such as FORSCOM's annual Family Readiness Group Training Symposium held annually in Washington, D.C., during the Association of the U.S. Army (AUSA) National Meeting and Exposition. More than 450 FRG leaders from FORSCOM units across the nation were surveyed at the FRG Training Symposium to help track the quality-of-life needs and concerns of Soldiers, Family members and Army civilians.

The anonymous and immediate nature of the responses from the delegate gave the Strategic Communication Team real-time feedback about their ARFORGEN messaging - what needs to be improved and what's is working.

"The survey helped me learn more about ARFORGEN by giving me a general outlook of what it is about," said Jaime Carpenter, AFAP delegate. Carpenter also said "Lt. Col. Parker's comments were a little more in depth on what ARFORGEN is about and was very informative."

The ARFORGEN survey questions and results included such things as:

- "Have you ever heard of the term ARFORGEN'" About 62 percent of the delegates answered yes.
- "How much do you know about the process of ARFORGEN'" Nearly 45 percent of the group answered this question with, "I know nothing."
- "What does BOG, dwell mean'" The top answer was, "boots on the ground, number of days at home station," at 67 percent.

To get a feeling for the demographics of the AFAP delegates who participated in the survey, they ere asked:

- "Where are you stationed'" The responses indicated 32 percent from the Southeast, 23 percent from the Southwest, 20 percent from Central states, 15 percent from the Northeast and nine percent from the Northwest.

After analyzing the results, the Strategic Communication Team will use the data to adjust messaging and communication strategy about ARFORGEN, said Parker.

FORSCOM's research about ARFORGEN education and communication efforts seeks to use current perceptions of ARFORGEN as a basis to relate specific, tangible benefits that apply authentically to the personal and professional lives of Soldiers, Civilians and Army Families as the Command and the Army moves forward, Parker said.

To get a feeling for the demographics of the AFAP delegates who participated in the survey, they were asked:

- "Where are you stationed'" The responses indicated 32 percent from the Southeast, 23 percent from the Southwest, 20 percent from Central states, 15 percent from the Northeast and nine percent from the Northwest.

After analyzing the results, the Strategic Communication Team will use the data to adjust its messaging and communication strategy about ARFORGEN, said Parker.

FORSCOM's research about ARFORGEN education and communication efforts seeks to use current perceptions of ARFORGEN as a basis to relate specific, tangible benefits that apply authentically to the personal and professional lives of Soldiers, Civilians and Army Families as the Command and the Army moves forward, Parker said.

Page last updated Wed March 23rd, 2011 at 17:41