The Army Exhibit at the Association of the U.S. Army Annual Meeting
September 29, 2009
<b>The Army Exhibit at the Association of the U.S. Army (AUSA) Annual Meeting</b>
<b>What is it' </b>
The Army Exhibit is a must-see, interactive, audio-visual experience featured as part of the AUSA annual meeting, Oct. 5 - 7, at the Walter E. Washington Convention Center, in Washington, D.C. The Army Exhibit portrays the Soldier - in particular, the noncommissioned officer (NCO) - as the centerpiece of the Army, the Strength of the Nation. By creating an emotional, interactive and educational multimedia experience, the Army Exhibit supports the Army's vision and strategic goals by informing and educating those who visit it, building trust and confidence in our Army and broadening understanding and advocacy for Soldiers, their families and the entire Army family including Army civilians, retirees and veterans.
<b>What has the Army done' </b>
Throughout the three-day annual meeting, the Army Exhibit will focus on telling the story of the NCO through live presentations; educate the Army community through interactive instruction using social media outlets; and inspire participants through videos highlighting the many contributions of NCOs and other pillars of strength that support the Army. Sergeants Corner, formerly known as Warriors Corner, highlights 16 live presentations followed by question-and-answer sessions that focus on NCOs - their accomplishments, contributions and initiatives. In the Army Exhibit theater, two videos will air continuously: "NCOs: The Strength of the Army" and "Faces of Strength 2009." The interactive social media area features an enticing multimedia wall that demonstrates the exponential impact using social media can have on spreading your Army message. One-on-one workshops - geared to users' proficiency levels - highlight current Army social media sites and teach participants how to best leverage the sites for their own use. Also featured in the Army Exhibit again this year is the Gallery of Heroes display, featuring the stories of Medal of Honor, Distinguished Service Cross and Silver Star recipients from Operation Enduring Freedom and Operation Iraqi Freedom.
<b>Why is this important to the Army' </b>
The Army Exhibit's mission seeks to provide content that communicates key Army messages based on our strategic communication lines of effort, including: America's Army: The Strength of the Nation; Year of the NCO; Restoring Balance; Building Resiliency; Modernization; and Adapting Our Institutions. A few minutes spent at the Army Exhibit will reinforce the Army's current strategic priorities, and provide enhanced understanding of how social media technologies can help every Soldier, every family member, every Army civilian, retiree and veteran tell the Army story, and be the strength of the nation.
<b>What is planned for the future' </b>
The Army will maintain a suite of exhibits available to support forums from large conventions to special event off-sites. Video products will be available Army-wide to commanders, leaders and public affairs officers for further dissemination in support of their local public affairs programs.