Army launches new officer recruitment campaign
July 31, 2009
WASHINGTON (Army News Service, July 31, 2009) -- A new multimedia recruiting campaign is aimed at raising awareness of the opportunities and professional paths available to those who want to become Army officers. The campaign kicks off Monday.
In the new television ads, real Army officers share the experiences and training challenges that allowed them to develop the mental, physical and emotional strength essential to Army leadership. The new campaign includes Web, television and interactive media presentations, as well as university awareness programs.
"We are emphasizing the fact that Army officership is a path to lifelong success," said Lt. Gen. Benjamin C. Freakley, commander of Army Accessions Command. "We want our prospects to understand that through Army officership, they gain leadership experience by inspiring strength in others. They also gain tangible skills that can be transferred to virtually any profession -- both in the Army and the civilian sector."
Freakley also said Army officers learn to challenge others to do their best.
"Today, more than ever, our nation and our world needs leaders who will rise to the challenge, with the ability to advance their generation into a strong future," Freakley said.
The paths to a commission provide high-level leadership, management and communications training and the opportunity to have tuition and fees paid for.
Candidates can earn commissions through a university's or college's Army Reserve Officer Training Corps program, a direct commission, Officer Candidate School or through an appointment to the U.S. Military Academy at West Point, N.Y.
In addition to TV ads, Web-based information can be found at <a href=http://www.goarmy.com/officer>www.goarmy.com/officer.</a> The Web site contains both videos and further information about becoming an Army officer. And this fall, the Army will conduct officership panel discussions and information sessions at universities across the country and in Puerto Rico.