Crane Army Marketing Video Receives Award
July 24, 2008
The Crane Army Ammunition Activity video, "Supporting the Warfighter," received a bronze award in the 29th Annual Telly Awards competition for its 2007 marketing video.
The Telly Awards honor local, regional, and cable television commercials and programs, as well as video and film productions, and work created for the Web. The Telly Awards receive more than 14,000 entries annually from all 50 states and many foreign countries. In each category of the competition, submissions have a chance to earn either a silver or bronze award. The judging is performed by top advertising and production professionals.
For the video's two creators, CAAA Marketing Specialist John Landgraf and Effective Digital Presentations owner and producer Paul Kakert, the video illustrates the quality of the people who work for the Army at Crane and their commitment to the Joint Warfighter.
"When Effective Digital Presentations began working with John Landgraf to produce a video for CAAA, they wanted to create a show that would grab people's attention and also capture the pride of the workforce and the quality work being done at CAAA. So far, all reviews have confirmed our success," Kakert said.
Landgraf said the award represents Crane's commitment to excellence in everything it does. He said, "It shows our potential customers and visitor a very positive image of our organization from the moment they arrive. The film showed the willingness of our employees to do something that is not part of their 'core' job description and they did the task very professionally."
He added, "I believe the video was successful because it was realistic and unscripted. It showed our employees at their best, how much they care, and how hard they work. The sincerity of our employees is obvious on the film."
Kakert also found the key to the video's success was in the people who make CAAA strong. He said, "As I listened to the stories and comments I was told during the on- camera interviews with CAAA personnel, I knew we had something special. Since completing the video I have also received comments from other military personnel who have seen it and were impressed by the story it told."
Crane Army hopes the video will help educate the public on the mission of the ammunition activity, as well as encourage new partnerships with both the military and civilian sectors.
CAAA was established in Oct. 1977 and is a tenant of the Navy Region Midwest, Naval Support Activity Crane. The Army activity maintains ordnance professionals and infrastructure to receive, store, ship, produce, renovate and demilitarize conventional ammunition, missiles and related components.